Berkeley Poole

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Berkeley Poole </title>
	<link>https://berkeleypoole.com</link>
	<description>Berkeley Poole </description>
	<pubDate>Wed, 09 Oct 2024 22:28:37 +0000</pubDate>
	<generator>https://berkeleypoole.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Front page</title>
				
		<link>https://berkeleypoole.com/Front-page</link>

		<pubDate>Wed, 09 Oct 2024 22:27:47 +0000</pubDate>

		<dc:creator>Berkeley Poole </dc:creator>

		<guid isPermaLink="true">https://berkeleypoole.com/Front-page</guid>

		<description>
SELECT WORKS


	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/e2566d6a4de6c9f531327543ada7089af2eb3063f483372efb66c60a94cab529/jems-main.jpg" data-mid="219484447" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e2566d6a4de6c9f531327543ada7089af2eb3063f483372efb66c60a94cab529/jems-main.jpg" /&#62;


RAW DOG REVOLUTION
A playful &#38;amp; aware visual identity, 
ethos &#38;amp; strategy to make condoms - sexy. 


JEMS
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/30511724b4e5fed0c4e1da00d58a23778fc5f1c1895fb3bddc5a3bc4d3d6f404/ts-intents-equalize.jpg" data-mid="219484448" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/30511724b4e5fed0c4e1da00d58a23778fc5f1c1895fb3bddc5a3bc4d3d6f404/ts-intents-equalize.jpg" /&#62;
HIGH DESIGN
Setting the precedent for cannabis branding by artfully &#38;amp; educationally subverting shame &#38;amp; stigma.TOKYO SMOKE


&#60;img width="2240" height="3360" width_o="2240" height_o="3360" data-src="https://freight.cargo.site/t/original/i/0b691b3668fb7e0350434381f25dd0413d6df1b3f48fa0c8339f94a657bc0132/ensembl-handle.gif" data-mid="219484449" border="0"  src="https://freight.cargo.site/w/1000/i/0b691b3668fb7e0350434381f25dd0413d6df1b3f48fa0c8339f94a657bc0132/ensembl-handle.gif" /&#62;


NESTING INSTINCTS
An elevated visual identity 
&#38;amp; 
photo direction for 
ingeniously inventive cookware.ENSEMBL


	&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/4cd4abc8d1ea661d180215e8ddb7aa346abc88483e30bd91b05b905fccfd2938/cihc-affirmationcards.jpg" data-mid="219484450" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4cd4abc8d1ea661d180215e8ddb7aa346abc88483e30bd91b05b905fccfd2938/cihc-affirmationcards.jpg" /&#62;


REPRODUCTIVE JUSTICE
A tactile &#38;amp; emotive identity recognizing the humanity &#38;amp; empowerment of abortion services.
CHOICE IN HEALTH CLINIC

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/fa435b870d6f47b19d242ac1982dd0e196afc8cce678cb1ccb9bf50d86c4c445/ah-solo.jpg" data-mid="219484457" border="0"  src="https://freight.cargo.site/w/1000/i/fa435b870d6f47b19d242ac1982dd0e196afc8cce678cb1ccb9bf50d86c4c445/ah-solo.jpg" /&#62;

HIGHLY CRUSHABLE&#38;nbsp;
Highly coveted, highly iconic – the branding &#38;amp; visual identity to redefine beer branding.ACE HILL


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/6e00d727dd08f3dd7cb1bb35eeed27d2277c2a6f1e3083082ef192933133aa1b/barneys-ourtown-3up.jpg" data-mid="219484464" border="0"  src="https://freight.cargo.site/w/1000/i/6e00d727dd08f3dd7cb1bb35eeed27d2277c2a6f1e3083082ef192933133aa1b/barneys-ourtown-3up.jpg" /&#62;

AN ICON, A LEGENDCampaigns, custom type &#38;amp; 
experiential for one of the world’s
most storied luxury retail spaces.BARNEYS NEW YORK
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/2420a8e99f41389a07cc6a379eda120b65b1a6ea18d695f58bd77896114f8234/Adult-2issues.jpg" data-mid="219484455" border="0"  src="https://freight.cargo.site/w/1000/i/2420a8e99f41389a07cc6a379eda120b65b1a6ea18d695f58bd77896114f8234/Adult-2issues.jpg" /&#62;
NEW EROTICS
A magazine, a website, a portal –&#38;nbsp;
into new definitions of erotics &#38;amp; the sensual self.ADULT
</description>
		
	</item>
		
		
	<item>
		<title>Jems</title>
				
		<link>https://berkeleypoole.com/Jems</link>

		<pubDate>Wed, 09 Oct 2024 22:27:49 +0000</pubDate>

		<dc:creator>Berkeley Poole </dc:creator>

		<guid isPermaLink="true">https://berkeleypoole.com/Jems</guid>

		<description>&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/1ebb367c8f7fc00376ba609aba8ec396d2b18856cc48538aafcdad85b334b131/jems-deadhungry.jpg" data-mid="219484467" border="0"  src="https://freight.cargo.site/w/1000/i/1ebb367c8f7fc00376ba609aba8ec396d2b18856cc48538aafcdad85b334b131/jems-deadhungry.jpg" /&#62;


	JEMS&#38;nbsp; &#124;&#38;nbsp; RAW DOG REVOLUTIONThe condom aisle is an overwhelming and deeply cringe place. A dizzying array of brands and features: ribbed, flavoured, fire + ice, magnum, lubed, glow-in-the-dark... All while carcinogenic ingredients and toxic masculinity persist in perpetuating stigma, shame, misinformation and dis-ease around sex + sexuality.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; I saw Jems as a condom brand which would embody and reflect the evolving multiplicity of sex and gender expressions of its audience. Geared towards Gen-Z in manner that isn’t merely trendy or pandering but (s)expansive, sensitive, curious and creative. This playful + educational approach builds intimacy and trust bc autonomy &#38;amp; communication are sexiiiii.


	SCOPECreative DirectionVisual IdentityPhoto DirectionEditorialCustom Type Packaging Design
	COLLABORATORSEditorial Direction &#38;amp; Vision: Fiona DuncanAD + Design: Emmi OjansivuSocial Strategy: Tiffany WinesCo-Photo Editor: Jessica Canje (Dusc Studios)Photography: Alessia Gunawan, Deadhungry (Alex Paganelli), Michael Kazimierczuk Photo Production: Harbinger CreativeInstructional Condom Art: Michael the III (Michael Rinaldi)
	

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/693b227c961e5c7b88a58ca6118765ff6b18a679d24d2c008a63936d27bfe6db/jems-alessia-2.jpg" data-mid="219484491" border="0"  src="https://freight.cargo.site/w/1000/i/693b227c961e5c7b88a58ca6118765ff6b18a679d24d2c008a63936d27bfe6db/jems-alessia-2.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/a554cc7ea65b13948d0c893140da57290cf1443da290fbdffbd9cb6116bccd8a/jems-blowup.jpg" data-mid="219484468" border="0"  src="https://freight.cargo.site/w/1000/i/a554cc7ea65b13948d0c893140da57290cf1443da290fbdffbd9cb6116bccd8a/jems-blowup.jpg" /&#62;


	VISUAL IDENTITY + ETHOSThroughout the Jems visual identity there is a feeling of humour + awareness, empathy + intelligence which is the cultivated essence of the brand. I pushed the experimentation of the type + aesthetic to meet the evolving tastes + awareness of the audience, all while remaining true to the core ideological sensibilities of the brand. &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Additionally, Jems is founded on the kind of sex-ed that I would have appreciated in high school (+ beyond). One that accesses deeper forms of realness, intimacy + humour to subvert shame and stigma. Through clarity, knowledge and openness we can access a more empowered state. There is a through-line between the logo, photography, colour palette, typography, illustrations and visual + verbal language which embraces the ushy gushy realness of sex. The visuals + ethos have a sensorial, evocative and tactile quality to draw people into the Jems world.
	

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/604a26da691a4efb5eff04047c6119f0014849e7723da246e7f6790fb999275f/noor-1.jpg" data-mid="219484490" border="0"  src="https://freight.cargo.site/w/1000/i/604a26da691a4efb5eff04047c6119f0014849e7723da246e7f6790fb999275f/noor-1.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/32c810c9e5c853ff4a0664a9e5ca4d11f65553ed03768ec6eac35e27c49b486c/JEMS-casestudy-guides.gif" data-mid="219484470" border="0"  src="https://freight.cargo.site/w/1000/i/32c810c9e5c853ff4a0664a9e5ca4d11f65553ed03768ec6eac35e27c49b486c/JEMS-casestudy-guides.gif" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/93e5d1a0ff22f43cafd671c30925ab99467162cd7645a8fc37e775c19e73782a/jems-deadhungry-underwear.jpg" data-mid="219484501" border="0"  src="https://freight.cargo.site/w/1000/i/93e5d1a0ff22f43cafd671c30925ab99467162cd7645a8fc37e775c19e73782a/jems-deadhungry-underwear.jpg" /&#62;


	&#60;img width="959" height="1079" width_o="959" height_o="1079" data-src="https://freight.cargo.site/t/original/i/89c16889297cbbdbdbe84830b4a97812e8fa65d3afbd25473e527bd1013877c3/jemscondoms-about-constellation-1.gif" data-mid="219484471" border="0"  src="https://freight.cargo.site/w/959/i/89c16889297cbbdbdbe84830b4a97812e8fa65d3afbd25473e527bd1013877c3/jemscondoms-about-constellation-1.gif" /&#62;
	

	THE LOGOTYPEFor the logo I created a custom wordmark in which the repeated phallic "J" shape is echoed in the “M.” One could say I worked it, flipped it + reversed it. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Overall, the design of the package is clear, communicative and quite striking on shelf. The use of the parabole typeface also visually references the pinched “hat” of a condom ;)

	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/53f357d0a9139fc1ea8ae80072b5c72c688296dc006e0987dd06e024d17f98c4/boygirl-eggplant.jpg" data-mid="219484495" border="0"  src="https://freight.cargo.site/w/1000/i/53f357d0a9139fc1ea8ae80072b5c72c688296dc006e0987dd06e024d17f98c4/boygirl-eggplant.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/e282815da5e1731a930199fa40182236cda11ef0095ab1e62b103f551bbe0ae9/jems-deadhungry-moist.jpg" data-mid="219484499" border="0"  src="https://freight.cargo.site/w/1000/i/e282815da5e1731a930199fa40182236cda11ef0095ab1e62b103f551bbe0ae9/jems-deadhungry-moist.jpg" /&#62;


	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/c36bbdda1f98f2fce44c1a5f5991d47912974084fd1b53591c512ebe162f6854/jems-pinkblur.jpg" data-mid="219484505" border="0"  src="https://freight.cargo.site/w/1000/i/c36bbdda1f98f2fce44c1a5f5991d47912974084fd1b53591c512ebe162f6854/jems-pinkblur.jpg" /&#62;
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/30717ad18f0ae5bdf9d32c8a5d26e18c2a4288c1386b15bec94a668b9a839973/jems-stickers.jpg" data-mid="219484474" border="0"  src="https://freight.cargo.site/w/1000/i/30717ad18f0ae5bdf9d32c8a5d26e18c2a4288c1386b15bec94a668b9a839973/jems-stickers.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/236d0d02a77396da3c535ee2ea79094c1961afd929f8b54f9416f9e35f3912b0/jems-milf-stories.jpg" data-mid="219484506" border="0"  src="https://freight.cargo.site/w/1000/i/236d0d02a77396da3c535ee2ea79094c1961afd929f8b54f9416f9e35f3912b0/jems-milf-stories.jpg" /&#62;

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/66b39d86b725f3a666ed83dd3ef6002671582a656c1463466e5844a971241ffa/jems-sextoy.jpg" data-mid="219484508" border="0"  src="https://freight.cargo.site/w/1000/i/66b39d86b725f3a666ed83dd3ef6002671582a656c1463466e5844a971241ffa/jems-sextoy.jpg" /&#62;
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/d0b4bad8637b9ee4d3a7a24f36f21bbeeb54ab1744ce8f22738f8a91dbb2c570/jems-condom.jpg" data-mid="219484472" border="0"  src="https://freight.cargo.site/w/1000/i/d0b4bad8637b9ee4d3a7a24f36f21bbeeb54ab1744ce8f22738f8a91dbb2c570/jems-condom.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/483c735451e0700262b248084695f3d9b89e3ef2fdb797aa2d9cb05da2e68d16/geemarco-3.jpg" data-mid="219484488" border="0"  src="https://freight.cargo.site/w/1000/i/483c735451e0700262b248084695f3d9b89e3ef2fdb797aa2d9cb05da2e68d16/geemarco-3.jpg" /&#62;


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8965daa44d244b0571dc104207b921a63ad5145754f5cfa1d8edc9b7d0a50d8c/jems-shapes-1.gif" data-mid="219484510" border="0"  src="https://freight.cargo.site/w/1000/i/8965daa44d244b0571dc104207b921a63ad5145754f5cfa1d8edc9b7d0a50d8c/jems-shapes-1.gif" /&#62;
	

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/53ad0ca459397864322ca966d1a90af8c19cf424121ca315166bed6353d636e5/douniaandrea-1.jpg" data-mid="219484477" border="0"  src="https://freight.cargo.site/w/1000/i/53ad0ca459397864322ca966d1a90af8c19cf424121ca315166bed6353d636e5/douniaandrea-1.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/f9414ba6afc28c41090ec83d1def17d84be3605a5cf00647601464a9c77e749f/jems-alessia.jpg" data-mid="219484478" border="0"  src="https://freight.cargo.site/w/1000/i/f9414ba6afc28c41090ec83d1def17d84be3605a5cf00647601464a9c77e749f/jems-alessia.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/ad4b99d38838450cf8e1375f8012c07ee34cde2ef4404bbdfb6f29218582b37f/matteo-landscape.jpg" data-mid="219484489" border="0"  src="https://freight.cargo.site/w/1000/i/ad4b99d38838450cf8e1375f8012c07ee34cde2ef4404bbdfb6f29218582b37f/matteo-landscape.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/362156c9f05e2b1173dedceace59aafc257e771b74d9b6a88e1ec001adf93630/jems-deadhungry-2.jpg" data-mid="219484480" border="0"  src="https://freight.cargo.site/w/1000/i/362156c9f05e2b1173dedceace59aafc257e771b74d9b6a88e1ec001adf93630/jems-deadhungry-2.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/d159285334c4e4aa572c8abda16886e085a32bbb1f6253b9d77e9ffaaa49d5d9/jems-howto.gif" data-mid="219484512" border="0"  src="https://freight.cargo.site/w/1000/i/d159285334c4e4aa572c8abda16886e085a32bbb1f6253b9d77e9ffaaa49d5d9/jems-howto.gif" /&#62;

&#60;img width="2500" height="1388" width_o="2500" height_o="1388" data-src="https://freight.cargo.site/t/original/i/671cd8ce4bf34b270ec9552d8c8fd5b6ecfc4d16e498b4d0d6569d92c2406e99/jems-transexed.gif" data-mid="219484481" border="0"  src="https://freight.cargo.site/w/1000/i/671cd8ce4bf34b270ec9552d8c8fd5b6ecfc4d16e498b4d0d6569d92c2406e99/jems-transexed.gif" /&#62;
	&#60;img width="5867" height="8092" width_o="5867" height_o="8092" data-src="https://freight.cargo.site/t/original/i/0c22d9ca9a7e19f68c12be86ecb9fcb20da22e3682dfe6c711c3960e85b29be4/jems-art.jpg" data-mid="219484515" border="0"  src="https://freight.cargo.site/w/1000/i/0c22d9ca9a7e19f68c12be86ecb9fcb20da22e3682dfe6c711c3960e85b29be4/jems-art.jpg" /&#62;
	EDITORIAL VOICE + VISIONThe foundation + felt spirit of the Jems voice and DNA was crafted by the brilliant and highly attuned,&#38;nbsp;Fiona Duncan. It was also essential to cultivate a network of editorial contributors to give Jems a multi-dimensional voice + POV and Fiona wove this together artfully. Enlisting the likes of Autogynphiles Anonymous, Julia Fox, Goddess Earth and many more. Additionally, with sensitivity + awareness, Tiffany Wines built out the digital experience and social strategy.

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/523ff284f3d9a67bd98e0f349b379e85330cc206bc9a6199d9d7c6030da7121e/jems-stories-manifest.jpg" data-mid="219484513" border="0"  src="https://freight.cargo.site/w/1000/i/523ff284f3d9a67bd98e0f349b379e85330cc206bc9a6199d9d7c6030da7121e/jems-stories-manifest.jpg" /&#62;


&#38;nbsp; &#38;nbsp; 


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/0c8a737958b2751832f09bf4016f87794b0e7cf91cf863b09c93a306eb6a4bab/matteo-1.jpg" data-mid="219484483" border="0"  src="https://freight.cargo.site/w/1000/i/0c8a737958b2751832f09bf4016f87794b0e7cf91cf863b09c93a306eb6a4bab/matteo-1.jpg" /&#62;
	PHOTO DIRECTIONFor the Jems photo direction we cultivated and captured a feeling of vulnerability, awkwardness, sweetness and sincerity. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
Alessia Gunawan captured real life couples in Milan during the 2020 lockdown. Seeing subjects with a sense of tenderness and agency. Showing sex and sexuality in a manner that doesn’t feel porny or performative.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Deadhungry lensed overripe bursting fruits with a visceral and sensual tactility. &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Michael Kazimierczuk photographed playful blow-ups and sexy wet drips. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
Each contributor contributed to the Jems visual language and ethos, infusing the brand with the texture of their own felt experience. 

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/097067f8f228f01778b33d65e1129e4d57ff059df3cf058fdf8a4d39cab383ef/geemarco-2.jpg" data-mid="219484484" border="0"  src="https://freight.cargo.site/w/1000/i/097067f8f228f01778b33d65e1129e4d57ff059df3cf058fdf8a4d39cab383ef/geemarco-2.jpg" /&#62;

	
	Vulnerable, playful, awkward, sweet &#38;amp; sincere – sex how I wanted to see it.
	

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/35c7b37b7f50ac5b16061413940b2c54d3eac815e6510ad8870b1cef42d504ba/geemarco-1.jpg" data-mid="219484486" border="0"  src="https://freight.cargo.site/w/1000/i/35c7b37b7f50ac5b16061413940b2c54d3eac815e6510ad8870b1cef42d504ba/geemarco-1.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/a69720e1725d63f17ae597d8a9eba87d6b5300b44cf54b83aec6ea0fd98696cc/jems-open.jpg" data-mid="219484516" border="0"  src="https://freight.cargo.site/w/1000/i/a69720e1725d63f17ae597d8a9eba87d6b5300b44cf54b83aec6ea0fd98696cc/jems-open.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/dc26a0c7cfe3a48c65c0101add5ef882b72232f2fe4512630c0e8934d4e709f6/jems-lips.jpg" data-mid="219484519" border="0"  src="https://freight.cargo.site/w/1000/i/dc26a0c7cfe3a48c65c0101add5ef882b72232f2fe4512630c0e8934d4e709f6/jems-lips.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/ab2a68a7ef6318a9868aead1b16bb3a01c66010719067e541ca748e8c6750855/jems-stroke.jpg" data-mid="219484520" border="0"  src="https://freight.cargo.site/w/1000/i/ab2a68a7ef6318a9868aead1b16bb3a01c66010719067e541ca748e8c6750855/jems-stroke.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/aed7f3fc9823248df31b35ec13781df9d54d57ee5c08c53d24a6a2343623c1d5/jems-lay.jpg" data-mid="219484521" border="0"  src="https://freight.cargo.site/w/1000/i/aed7f3fc9823248df31b35ec13781df9d54d57ee5c08c53d24a6a2343623c1d5/jems-lay.jpg" /&#62;

&#38;lt;3</description>
		
	</item>
		
		
	<item>
		<title>Tokyo Smoke</title>
				
		<link>https://berkeleypoole.com/Tokyo-Smoke</link>

		<pubDate>Wed, 09 Oct 2024 22:27:54 +0000</pubDate>

		<dc:creator>Berkeley Poole </dc:creator>

		<guid isPermaLink="true">https://berkeleypoole.com/Tokyo-Smoke</guid>

		<description>
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/63556f2399f225e2b6befff95770ea989c84d270acad74ac334f5400ecef86fb/ts-bhuynh-1.jpg" data-mid="219484548" border="0"  src="https://freight.cargo.site/w/1000/i/63556f2399f225e2b6befff95770ea989c84d270acad74ac334f5400ecef86fb/ts-bhuynh-1.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/9d70fa6adaaed754ae1de782f1893133785ccfca4632df488b286a86057239ab/ts-bhuynh-4.jpg" data-mid="219484550" border="0"  src="https://freight.cargo.site/w/1000/i/9d70fa6adaaed754ae1de782f1893133785ccfca4632df488b286a86057239ab/ts-bhuynh-4.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/8c397a14876355a7481a0de89a58ed306248d218acccf1374f042fa845bab962/ts-bhuynh-3.jpg" data-mid="219484551" border="0"  src="https://freight.cargo.site/w/1000/i/8c397a14876355a7481a0de89a58ed306248d218acccf1374f042fa845bab962/ts-bhuynh-3.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/83b635aaca15c2bb33d1e2712d5166230cd11092301ca82dbce7c19828eaa902/ts-bhuynh-2.jpg" data-mid="219484552" border="0"  src="https://freight.cargo.site/w/1000/i/83b635aaca15c2bb33d1e2712d5166230cd11092301ca82dbce7c19828eaa902/ts-bhuynh-2.jpg" /&#62;


	TOKYO SMOKE&#38;nbsp; &#124;&#38;nbsp; HIGH DESIGN&#38;nbsp;Yearsss before legalization, I saw a raw opportunity in Tokyo Smoke. To not only create a brand, but to influence and shape an industry at large. Cannabis has a deep history of fear-based stereotypes which have fuelled intense psychological and physical risk for many. But in these deeply entrenched stigmas I saw great creative possibilities and potentials that intrigued me. 

	
	SCOPECreative DirectionDesign Brand Strategy Photo + Video Direction Campaigns Visual IdentityStore + Product Direction Campaign Creation ExperientialPackaging Web
	
	COLLABORATORS
ACD: Brett RamsayDesign Team: Andrew Cooper, Egor Sokolov3D Illustration + Motion: Andrew CooperWriting: Maggie Buxton-SimpsonPhotography: Mark Olson, Bryan Hyunh, Nik Mirus, Jodie + Alex, Nathan LangArtists: Six N. Five, Karen Singh, Antti Kalevi, Dahae Song
Creative Product Collaborations: Holt Renfrew, Concrete Cat, High Noon, Sundae School, Castor, Simple Society
	

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/9c3553cffde8ee4ec2465dd968568a3b2041f4bfd7b0e688281b17bb3cad103e/ts-cafe-1.jpg" data-mid="219484553" border="0"  src="https://freight.cargo.site/w/1000/i/9c3553cffde8ee4ec2465dd968568a3b2041f4bfd7b0e688281b17bb3cad103e/ts-cafe-1.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/82b7bf75a0f3be8cca49a7330f5dc44353c79619ca2f6ef2d0d23340187ac585/ts-cafe-2.jpg" data-mid="219484554" border="0"  src="https://freight.cargo.site/w/1000/i/82b7bf75a0f3be8cca49a7330f5dc44353c79619ca2f6ef2d0d23340187ac585/ts-cafe-2.jpg" /&#62;


	VISUAL IDENTITY + ETHOSAt the genesis of the Tokyo Smoke brand, there was no precedent for cannabis branding, and to enjoy cannabis was to be labelled a stoner. However, in my experience and observations it was not an identity - but rather - a ritual and experience. I also saw that things like alcohol + pharmaceuticals, took you more outside of yourself – encouraging numbing and disassociation – while weed often made me more introspective, creative + aware.&#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; In the creation of the Tokyo Smoke brand, I saw worlds unfolding that spoke to a holistic approach to the entirety of the experience. New visual languages and understandings around set + setting. Showing the spectrum of the experience and softening people’s relationship with the plant. Thoughtfully infusing education and creativity into the Tokyo Smoke brand DNA – in the design of the cafés, stores, tools, products, campaigns, experiential, digital experiences, print collateral and more. Education also felt like a critical pillar on which to build the brand in order to resource and empower people to make the best choices for their experiences and bodies. Then through multi-sensorial experiences and high design, create a vibey experience of intentionality. A portal.
	

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/dbcbf52ea26e36e7e5d4fc3b8a1fd9588f86b2700b10910ed3ae7f9aee9d334d/TS-brandbook.gif" data-mid="219484555" border="0"  src="https://freight.cargo.site/w/1000/i/dbcbf52ea26e36e7e5d4fc3b8a1fd9588f86b2700b10910ed3ae7f9aee9d334d/TS-brandbook.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49a103b6c1036fdfef0f2ebd692ecab2917f54445e24bd0c6bf18e88945a9962/weed-wip.gif" data-mid="219484591" border="0"  src="https://freight.cargo.site/w/1000/i/49a103b6c1036fdfef0f2ebd692ecab2917f54445e24bd0c6bf18e88945a9962/weed-wip.gif" /&#62;

	
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/7ce5c090635f0c48ffa7d8b00ea2934a72be30f146e0465f9dcd4c8dd1a23303/ts-rollingtray.jpg" data-mid="219484556" border="0"  src="https://freight.cargo.site/w/1000/i/7ce5c090635f0c48ffa7d8b00ea2934a72be30f146e0465f9dcd4c8dd1a23303/ts-rollingtray.jpg" /&#62;The Tokyo Smoke Rolling Tray &#38;amp; Pipe designed by&#38;nbsp;Castor&#38;nbsp;
	

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8c19933ef0a2ae1d4c048d6b8648a558c42236819399589d049cef7e7e90d30f/ts-nmirus-bud.jpg" data-mid="219484560" border="0"  src="https://freight.cargo.site/w/1000/i/8c19933ef0a2ae1d4c048d6b8648a558c42236819399589d049cef7e7e90d30f/ts-nmirus-bud.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cfda0668d8de7634af9183f0ce3b072b6dc8f0aa5dc29f612c22652f72c10d9b/ts-nmirus-oil.jpg" data-mid="219484558" border="0"  src="https://freight.cargo.site/w/1000/i/cfda0668d8de7634af9183f0ce3b072b6dc8f0aa5dc29f612c22652f72c10d9b/ts-nmirus-oil.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/ea88e82c772ec53a746dd5f7730a1224c61e545a32414c9e45ab36d7d6a0e225/ts-heirloomstack.jpg" data-mid="219484561" border="0"  src="https://freight.cargo.site/w/1000/i/ea88e82c772ec53a746dd5f7730a1224c61e545a32414c9e45ab36d7d6a0e225/ts-heirloomstack.jpg" /&#62;

The Heirloom Stack designed by&#38;nbsp;Castor


	PRODUCT + RETAILApple bongs, gravity bongs, head shops – while I appreciate the resourcefulness, the vibe did not resonate. Looking at set + setting, highlighting the preparation and ceremony, I saw the design of the Tokyo Smoke product and retail spaces as ways to make cannabis more inviting and intentional. Instead of shamefully stashing away grungey bongs + roaches, pieces like the Heirloom Stack are artful conversation pieces – evocative of your grandmother’s candy dish. Through greater functionality and cleanliness and working alongside visionary collaborators, we elevated a routine into a ritual. Collaborators included: Castor, Sundae School, Holt Renfrew, Laundry Day, Jackman Reinvents, Concrete Cat and more.
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/89111acac2923b060662dc3278e9dd85bb7f77d1b5ce79503369e0975aa279ba/ts-vape.png" data-mid="219484605" border="0"  src="https://freight.cargo.site/w/1000/i/89111acac2923b060662dc3278e9dd85bb7f77d1b5ce79503369e0975aa279ba/ts-vape.png" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/8699dd541525b4ce928d2f00cd90e28f9472ac95156e2ab0ac1368428aa9660c/ts-store-1.jpg" data-mid="219484562" border="0"  src="https://freight.cargo.site/w/1000/i/8699dd541525b4ce928d2f00cd90e28f9472ac95156e2ab0ac1368428aa9660c/ts-store-1.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/cac75288441a7df79212e37cefd8264d7bbfa7b621e82eeda3de7c8b4437eb1f/ts-store-8.jpg" data-mid="219484563" border="0"  src="https://freight.cargo.site/w/1000/i/cac75288441a7df79212e37cefd8264d7bbfa7b621e82eeda3de7c8b4437eb1f/ts-store-8.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/e0326aa6832974dc1a71f0c1ea2c1ae4fd41e19137467768acd64e7024e252ef/ts-store-7.jpg" data-mid="219484564" border="0"  src="https://freight.cargo.site/w/1000/i/e0326aa6832974dc1a71f0c1ea2c1ae4fd41e19137467768acd64e7024e252ef/ts-store-7.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/c887373f33052db36efa5594a254241f32cfc0be1f9a49c4d3d727afa84cf7fb/ts-store-4.jpg" data-mid="219484566" border="0"  src="https://freight.cargo.site/w/1000/i/c887373f33052db36efa5594a254241f32cfc0be1f9a49c4d3d727afa84cf7fb/ts-store-4.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/e7049ff8bb08bec8108b5df47ed19f966a6811b31c6c8f1b99961c4340d53cdb/ts-store-3.jpg" data-mid="219484567" border="0"  src="https://freight.cargo.site/w/1000/i/e7049ff8bb08bec8108b5df47ed19f966a6811b31c6c8f1b99961c4340d53cdb/ts-store-3.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/0d8555ebac86bf1176dc578825aded7eb7dd707af104737b54571fd4025350e7/ts-store-2.jpg" data-mid="219484568" border="0"  src="https://freight.cargo.site/w/1000/i/0d8555ebac86bf1176dc578825aded7eb7dd707af104737b54571fd4025350e7/ts-store-2.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/834f328fbfac93049fd8b65eacf8e6a8ceb929d0dd1441017b9e53bcdb66e8fd/ts-store-5.jpg" data-mid="219484569" border="0"  src="https://freight.cargo.site/w/1000/i/834f328fbfac93049fd8b65eacf8e6a8ceb929d0dd1441017b9e53bcdb66e8fd/ts-store-5.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/acdf23a1c9391a652a101d180aacb913397d5ffbe24b9668487585a522f9591d/ts-intents-igstories.jpg" data-mid="219484570" border="0"  src="https://freight.cargo.site/w/1000/i/acdf23a1c9391a652a101d180aacb913397d5ffbe24b9668487585a522f9591d/ts-intents-igstories.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/f8f8c564198ddfca456edc2f07ee54a96bdba924a757783e45f0d934fa20fff3/ts-intents.jpg" data-mid="219484571" border="0"  src="https://freight.cargo.site/w/1000/i/f8f8c564198ddfca456edc2f07ee54a96bdba924a757783e45f0d934fa20fff3/ts-intents.jpg" /&#62;The Whole Flower campaign created in collaboration with CATK&#38;nbsp; &#124; &#38;nbsp;Sound by Apollo Studios TO


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/43e6e5c93472323f16adbf1e15dfcea2b75aa0fcb96fc7ba29a2e064509660a8/ts-luma-wide.jpg" data-mid="219484572" border="0"  src="https://freight.cargo.site/w/1000/i/43e6e5c93472323f16adbf1e15dfcea2b75aa0fcb96fc7ba29a2e064509660a8/ts-luma-wide.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/0679330c6ff85a96114105a2b5887630e4b6366a035a56db938854c54efe9393/ts-capsule-1.jpg" data-mid="219484576" border="0"  src="https://freight.cargo.site/w/1000/i/0679330c6ff85a96114105a2b5887630e4b6366a035a56db938854c54efe9393/ts-capsule-1.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/1240b91ab9c9ccd3b9455dcd542e33312a6ac61779105d49b4893f72bc2989d5/ts-capsule-2.jpg" data-mid="219484577" border="0"  src="https://freight.cargo.site/w/1000/i/1240b91ab9c9ccd3b9455dcd542e33312a6ac61779105d49b4893f72bc2989d5/ts-capsule-2.jpg" /&#62;
The Capsule Collection campaign created in collaboration with Six N. Five
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/744bdbad292878139e850f19ce56b1cf26c1bbad45b0d09ca14805172b0519c5/ig-stories-capsules.jpg" data-mid="219484606" border="0"  src="https://freight.cargo.site/w/1000/i/744bdbad292878139e850f19ce56b1cf26c1bbad45b0d09ca14805172b0519c5/ig-stories-capsules.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/02107c5146cc4bac3e076e5080b18292dd44253e41266ac2858326750f4853e1/ts-intents-equalize.jpg" data-mid="219484578" border="0"  src="https://freight.cargo.site/w/1000/i/02107c5146cc4bac3e076e5080b18292dd44253e41266ac2858326750f4853e1/ts-intents-equalize.jpg" /&#62;To see more of the Tokyo Smoke video campaigns, click here&#38;nbsp;

	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/a2b6569035b2d56ad1c540c6c83742329b61f2b09895b447c7dd4bb605af8ed5/ts-luma.jpg" data-mid="219484610" border="0"  src="https://freight.cargo.site/w/1000/i/a2b6569035b2d56ad1c540c6c83742329b61f2b09895b447c7dd4bb605af8ed5/ts-luma.jpg" /&#62;
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/2c753023d8c14e0e5c68e64235ba59df2c6d9ed8e52b8a0ea840cbedfa494840/ts-forms-social-2.gif" data-mid="219484607" border="0"  src="https://freight.cargo.site/w/1000/i/2c753023d8c14e0e5c68e64235ba59df2c6d9ed8e52b8a0ea840cbedfa494840/ts-forms-social-2.gif" /&#62;
&#60;img width="1536" height="1059" width_o="1536" height_o="1059" data-src="https://freight.cargo.site/t/original/i/875b20e2bef30e0703767c037da4077e61dc0bb8c20136deb066fddfb6a9aa36/ts-website.gif" data-mid="219484596" border="0"  src="https://freight.cargo.site/w/1000/i/875b20e2bef30e0703767c037da4077e61dc0bb8c20136deb066fddfb6a9aa36/ts-website.gif" /&#62;


	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/24b84001c37b59cc004d4ef401dbe693c9c1fb5daaf195762427d2923b1670d6/ts-holtrenfrew.jpg" data-mid="219484598" border="0"  src="https://freight.cargo.site/w/1000/i/24b84001c37b59cc004d4ef401dbe693c9c1fb5daaf195762427d2923b1670d6/ts-holtrenfrew.jpg" /&#62;
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/910225e10cfdfe7eb69479d2a099efb32130d7c90dda4ea1bfd41d267e94f5c3/ts-holtrenfrew-2.jpg" data-mid="219484599" border="0"  src="https://freight.cargo.site/w/1000/i/910225e10cfdfe7eb69479d2a099efb32130d7c90dda4ea1bfd41d267e94f5c3/ts-holtrenfrew-2.jpg" /&#62;
Holiday product collaboration with Holt Renfrew &#124; Shot by Nathan Lang


To see more of the Tokyo Smoke Terpene Worlds, click here</description>
		
	</item>
		
		
	<item>
		<title>Terpene Worlds</title>
				
		<link>https://berkeleypoole.com/Terpene-Worlds</link>

		<pubDate>Wed, 09 Oct 2024 22:28:03 +0000</pubDate>

		<dc:creator>Berkeley Poole </dc:creator>

		<guid isPermaLink="true">https://berkeleypoole.com/Terpene-Worlds</guid>

		<description>&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/fcf99ef5792da72bf1878ed8796730f37ab1c0afca13c141e48605ef4b737066/ts-limonene.jpg" data-mid="219484648" border="0"  src="https://freight.cargo.site/w/1000/i/fcf99ef5792da72bf1878ed8796730f37ab1c0afca13c141e48605ef4b737066/ts-limonene.jpg" /&#62;


	TERPENE WORLDS&#38;nbsp; &#124;&#38;nbsp; TURN ON, TUNE INFor every other cannabis brand, the approach to visualizing terpenes is the same. Antiqued 1800s-esque botanical drawings and a written description of the terpene properties. Terpenes are the naturally occurring chemical compounds found in plants and they’re responsible for the aromas, flavours, and even colors associated with various types of vegetation. In terms of cannabis, terpenes are what make certain strains smell or taste different from others and they can work in synergy with cannabinoids and cannabis plant compounds to produce enhance the psychoactive effects. As such, these visuals incite a visceral reaction to indicate the smells, flavours, textures and experience
that each profile elicits. Immersing the viewer in a multi-sensorial world.

						
	SCOPEVisual + Audio Direction

	COLLABORATORS 

Tokyo Smoke Design Team
	

	CONCEPT 
Each terpene world draws out a synesthesic response.&#38;nbsp;Abstract landscapes with integrated representational elements speak to the spectrum of experiences you can have with terpenes and cannabis varietals.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Ethereal lavender and mint bushes flow through the valleys of a&#38;nbsp;chill + placid lake (the purple-toned video above) illustrating the calming, balancing and inflammation-reducing effects of Linalool. &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;  &#38;nbsp; 
The refreshing, vital and bronchodilating nature of Pinene (shown below) is seen in the undulating hills.&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The pain and stress relief that comes from Myrcene (also commonly found in thyme and lemongrass) induces a cozy and lush feeling.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;  &#38;nbsp;  You can&#38;nbsp;feel the citrusy-freshness, invigorating and mood-boosting properties of Limonene.&#38;nbsp; 
&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;  &#38;nbsp; &#38;nbsp; &#38;nbsp; Caryophyllene boosts CBD effects and brings about pain and anxiety relief with a relieving and comforting quality.


</description>
		
	</item>
		
		
	<item>
		<title>Tokyo Smoke Campaigns</title>
				
		<link>https://berkeleypoole.com/Tokyo-Smoke-Campaigns</link>

		<pubDate>Wed, 09 Oct 2024 22:28:07 +0000</pubDate>

		<dc:creator>Berkeley Poole </dc:creator>

		<guid isPermaLink="true">https://berkeleypoole.com/Tokyo-Smoke-Campaigns</guid>

		<description>
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/26e2ae15d26a896d5fe0841418cbebbc1fd0372b4d2dc27c59ceff478b950267/ts-rise.jpg" data-mid="219484746" border="0"  src="https://freight.cargo.site/w/1000/i/26e2ae15d26a896d5fe0841418cbebbc1fd0372b4d2dc27c59ceff478b950267/ts-rise.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/3c7966d91e6de52c54ab223251896adb2aaded8639107aa5b12e0f1721d47a9f/ts-pause.jpg" data-mid="219484745" border="0"  src="https://freight.cargo.site/w/1000/i/3c7966d91e6de52c54ab223251896adb2aaded8639107aa5b12e0f1721d47a9f/ts-pause.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/1b619d3c0cb4c9e2ffe04195681ca164386e623a2b88d6da3d709b483fd656a0/ts-intents.jpg" data-mid="219484744" border="0"  src="https://freight.cargo.site/w/1000/i/1b619d3c0cb4c9e2ffe04195681ca164386e623a2b88d6da3d709b483fd656a0/ts-intents.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/a8b317dec50a1cbfc72341d6550aaf5cd77c1f3059cc3fe066b5451e51ec2490/ts-go.jpg" data-mid="219484743" border="0"  src="https://freight.cargo.site/w/1000/i/a8b317dec50a1cbfc72341d6550aaf5cd77c1f3059cc3fe066b5451e51ec2490/ts-go.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/561b1e7f407d91bbacce5a9e97e80ed9fa5619eaa1f5729abaa31827d8cd9bf4/ts-equalize.jpg" data-mid="219484742" border="0"  src="https://freight.cargo.site/w/1000/i/561b1e7f407d91bbacce5a9e97e80ed9fa5619eaa1f5729abaa31827d8cd9bf4/ts-equalize.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/05afcbccdc95cfc7e039983fa530fdbc7b1f0c6c9cf552d97dc01652b18b8553/ts-ease.jpg" data-mid="219484741" border="0"  src="https://freight.cargo.site/w/1000/i/05afcbccdc95cfc7e039983fa530fdbc7b1f0c6c9cf552d97dc01652b18b8553/ts-ease.jpg" /&#62;


	TOKYO SMOKE CAMPAIGNS&#38;nbsp; &#124;&#38;nbsp; PART OF YOUR WORLD&#38;nbsp;Creating the Tokyo Smoke campaigns was a FEAT amidst&#38;nbsp; the intense Federal legal regulations in cannabis marketing and advertising. There was so much that you couldn’t say, do or show. You couldn’t show people consuming, couldn’t speak to the benefits of cannabis, couldn’t show animals, nothing could appear too “lifestyle” or “glam” (which was largely open to interpretation) – it was a very complex rubiks cube. Having seemingly insurmountable limitations became the ultimate creative challenge.

	
	SCOPECreative DirectionDesign Brand Strategy Photo + Video Direction Campaigns Visual IdentityStore + Product&#38;nbsp; Campaigns&#38;nbsp;ExperientialPackaging Web Design
	COLLABORATORSACD: Brett RamsayDesign Team: Andrew Cooper, Egor Sokolov3D Illustration + Motion: Andrew CooperWriting: Maggie Buxton-SimpsonPhotography: Mark Olson, Bryan Hyunh, Nik Mirus, Jodi Heartz + Alex Blouin, Nathan LangArtists: Six N. Five, Karen Singh, Antti Kalevi, Dahae Song
Creative Product Collaborations: Holt Renfrew, Concrete Cat, High Noon, Sundae School, Castor, Simple Society
	

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/785cf95413356eae18323e1df3ecf04bec48bd79e113fd5e22da24b51408cf64/ts-heirloom-grid.jpg" data-mid="219484734" border="0"  src="https://freight.cargo.site/w/1000/i/785cf95413356eae18323e1df3ecf04bec48bd79e113fd5e22da24b51408cf64/ts-heirloom-grid.jpg" /&#62;


	CONCEPT + ETHOSHaving so many rigid limitations just meant I wanted to be as cheeky as possible. And if there was so much we couldn’t make claims to or say explicitly, I spoke to the experience of consuming cannabis. World-building to illustrate the spectrum of experience one could have. That it wasn’t purely about getting ripped or zooted. It could be elegant + light like the Heirloom Stack pipe. It could be contemplative + introspective like the burn kit. Or playful + creative like the Calla Roll tool. Anthropomorphizing products in this way opened up the capacity to demystify cannabis + help people see it differently.&#38;nbsp;
	

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/5440a556ca8dd68d36ac3cf3d5496c189f61ada888207a9c618fb956bc724751/ts-cannabiseducation.jpg" data-mid="219484731" border="0"  src="https://freight.cargo.site/w/1000/i/5440a556ca8dd68d36ac3cf3d5496c189f61ada888207a9c618fb956bc724751/ts-cannabiseducation.jpg" /&#62;

	HIGH CLASSIn writing, concepting and directing this 4-part product video series, I looked to educational videos from the 1950s. However, instead of epousing techniques on better hygiene or social etiquette, these teach the audience how to more effectively roll a joint, curate your ‘stash’ and set-up an intentional experience. With a witty and irrerevant tone these videos make education,&#38;nbsp;fun :)&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;  &#38;nbsp; The 30-second spots played in cineplex theatres before films, while the 10 + 15-second cut-downs were utilized as digital ads.
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/2d8d868dce815cb7b055cf006a63bb7c6d25eb8302f31b5403ad50fe7258f926/ts-heirloomstack.jpg" data-mid="219484733" border="0"  src="https://freight.cargo.site/w/1000/i/2d8d868dce815cb7b055cf006a63bb7c6d25eb8302f31b5403ad50fe7258f926/ts-heirloomstack.jpg" /&#62;

    
WHOLE FLOWER INTENTSIn this campaign we showcased the Tokyo Smoke cannabis and each ‘Intent’ varietal. The general public’s knowledge + understanding on THC vs. CBD, different strains and their effects make understanding + purchasing cannabis - overwhelimg. This spot spoke to the different experiences of each strain - visually + vibrationally - through our ‘Intent’ system. Similarly all of the Tokyo Smoke cannabis in the retail environment was categorized based on ‘Intent’ to streamline the complex nunances of cannabis strains in an intutive and meanginful way. Digital Art/Animation by CATK.
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/fbb87ccf15cd9b1b291c175ae7c198e5dc252257897bb86e89247de25b23ac65/ts-luma-go.jpg" data-mid="219484730" border="0"  src="https://freight.cargo.site/w/1000/i/fbb87ccf15cd9b1b291c175ae7c198e5dc252257897bb86e89247de25b23ac65/ts-luma-go.jpg" /&#62;


	CAPSULE COLLECTION

	
						Capsules are stunningly functional, small, discreet, easy-to-transport and
smokeless – making them a highly effective form of cannabis consumption. However, many don’t yet know or appreciate the effacacy, convenience or experience a
capsule can bring. This campaign sought to inform + inspire the viewer. For the creative we were inspired by the Ulm School and vintage pharmacist trays - seeing beauty in clean,
organized and functional design. Lastly, the artful and intentional display of capsules communicates the benefits of buildable dosages. Digital Art/Animation by Six N. Five.

					
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/f4ea336f1f9fbbae2348b644057e35d3c200cb027e125034e7bb62bc70ec0e00/ts-capsulecollection.jpg" data-mid="219484748" border="0"  src="https://freight.cargo.site/w/1000/i/f4ea336f1f9fbbae2348b644057e35d3c200cb027e125034e7bb62bc70ec0e00/ts-capsulecollection.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/3bfbc9cfb6223edda7f71b2bd76ed1365f38a210cc6581b3ae2c076e3460a158/ig-stories-capsules.jpg" data-mid="219484755" border="0"  src="https://freight.cargo.site/w/1000/i/3bfbc9cfb6223edda7f71b2bd76ed1365f38a210cc6581b3ae2c076e3460a158/ig-stories-capsules.jpg" /&#62;


HOW WILL YOU SPEND 10/17?A momentous event in Canadian history – the day of weed legalization !!! – October 17th, 2018. Also in typical Canadian fashion this cannabis campaign could not (legally) make any overt mention of cannabis or cannabis use. A real conundrum! As such the tagline “how will you spend 10/17” pays homage to this day, and all activities mentioned are a cheeky reference to sweet mary jane. E.g. How will you spend 10/17? Up High, Down Low, On the Go, Feel the Breeze, Blow Trees, Smoke a Bowl, Spark One, etc. :)

	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/6c3242a77163fde07be0e3ddcf31fa2fcde234c74d2ed8190706a77e2f8a19df/ts-1017.jpg" data-mid="219484752" border="0"  src="https://freight.cargo.site/w/1000/i/6c3242a77163fde07be0e3ddcf31fa2fcde234c74d2ed8190706a77e2f8a19df/ts-1017.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/2ec1c53e7a92339c703f7e0eec662bf1a2b80fc8ef2ed8f1f7a61339dfec4999/ts-cafe.jpg" data-mid="219484751" border="0"  src="https://freight.cargo.site/w/1000/i/2ec1c53e7a92339c703f7e0eec662bf1a2b80fc8ef2ed8f1f7a61339dfec4999/ts-cafe.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/286fba4c4776514ca6694324ab987c7d0118ece3ad06296724d3086809806af7/ts-1017-stories.jpg" data-mid="219484753" border="0"  src="https://freight.cargo.site/w/1000/i/286fba4c4776514ca6694324ab987c7d0118ece3ad06296724d3086809806af7/ts-1017-stories.jpg" /&#62;


LUMA

	
						The Tokyo Smoke Luma – a portable, easy-to-use cannabis
vape. With a product family of five intent pods – each with distinctive extracts – has simplified how to enjoy cannabis. Cannabis vapes can often feel sterile and overly
techy, leaving a need for something that
humanizes the experience.

						&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;  &#38;nbsp; The addictively-tactile design of the Luma
indulges an emotional desire we never knew
we had. With visuals so satisfying, we feel
what we see.&#38;nbsp;Digital Art/Animation by CATK.

	
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/0b48cfca7b2450064f9880e0f660007cc9c0564de34b574e66a7dfc0930f3c99/ts-luma.jpg" data-mid="219484754" border="0"  src="https://freight.cargo.site/w/1000/i/0b48cfca7b2450064f9880e0f660007cc9c0564de34b574e66a7dfc0930f3c99/ts-luma.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Ensembl</title>
				
		<link>https://berkeleypoole.com/Ensembl</link>

		<pubDate>Wed, 09 Oct 2024 22:28:16 +0000</pubDate>

		<dc:creator>Berkeley Poole </dc:creator>

		<guid isPermaLink="true">https://berkeleypoole.com/Ensembl</guid>

		<description>&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/a84c4d96a8b24998af60bb500ad37c38b737bacc001c74efb4932023eb1ce81d/ensembl-main.jpg" data-mid="219484783" border="0"  src="https://freight.cargo.site/w/1000/i/a84c4d96a8b24998af60bb500ad37c38b737bacc001c74efb4932023eb1ce81d/ensembl-main.jpg" /&#62;


	ENSEMBL&#38;nbsp; &#124;&#38;nbsp; NESTING INSTINCTS


Born in a small kitchen, Ensembl is inspired by a big idea: The things we own should serve us well. They should fit into our lives and enhance our experiences. With its debut collection of high-performance highly-stackable kitchenware, Ensembl has set the tone for its future, reimagining familiar products for modern life.
	

	SCOPE
Creative DirectionVisual IdentityPhoto Direction


	COLLABORATORS
Design: Laura Soper Strategy: Casey Hinton Photography: Nathan Lang Still Life Styling: Zacharie LavertuProduction: Rodeo Production
	

&#60;img width="2240" height="3360" width_o="2240" height_o="3360" data-src="https://freight.cargo.site/t/original/i/30d4314d162e1ca8be60a8c8a0cc79ea117a343913e0b0df0988b69d059f12a6/ensembl-handle.gif" data-mid="219484797" border="0"  src="https://freight.cargo.site/w/1000/i/30d4314d162e1ca8be60a8c8a0cc79ea117a343913e0b0df0988b69d059f12a6/ensembl-handle.gif" /&#62;
&#60;img width="1582" height="2373" width_o="1582" height_o="2373" data-src="https://freight.cargo.site/t/original/i/5685fe438872b4a3671e6cb3e352857fcf0775b505a3237276ae22b8a4a5e927/ensembl-stack.gif" data-mid="219484796" border="0"  src="https://freight.cargo.site/w/1000/i/5685fe438872b4a3671e6cb3e352857fcf0775b505a3237276ae22b8a4a5e927/ensembl-stack.gif" /&#62;


	BRAND ETHOSFor the visual identity and photo direction I saw Ensembl as truly distinctive from their traditional, stodgey and elitist cookware competitiors. This is cookware for the true at-home chef. One who enjoys the creativity of the process, who loves gathering + entertaining. One who embraces the beauty, messiness and joy of cooking.&#38;nbsp;As such, we see the cookware mixed in with elements of everyday life - ingredients, housekeys, children’s toys, smears of oil + sauce, etc.
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; There is a visceral quality - with food textures and shapes - their visual tactility communicated through the imagery. This is food deconstructed, reassembled + rethought. Presenting food + recipes anew – further illustrating that Ensembl has rethought + innovated cookware, cooking and our relationship to food. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
As Ensembl evolves, it will continue to build a reputation for original, imaginative and enduring design, and a unique capacity to improve everyday life.
	

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/658b742ff005795ccb2db70416371f30a98a91420ddba32dbd2aaac121a873f4/ensembl-wildposting.jpg" data-mid="219484784" border="0"  src="https://freight.cargo.site/w/1000/i/658b742ff005795ccb2db70416371f30a98a91420ddba32dbd2aaac121a873f4/ensembl-wildposting.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/5d28e462778edebb122278e14c747bebf147a1ad75a97c2d1c4f110bad580eb3/ensembl-packaging.jpg" data-mid="219484785" border="0"  src="https://freight.cargo.site/w/1000/i/5d28e462778edebb122278e14c747bebf147a1ad75a97c2d1c4f110bad580eb3/ensembl-packaging.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/dd2bdce8ee32217f465f7f65b32577ef576cb3950184bf39f08a14457a0dfcf0/ensembl-peel.jpg" data-mid="219484792" border="0"  src="https://freight.cargo.site/w/1000/i/dd2bdce8ee32217f465f7f65b32577ef576cb3950184bf39f08a14457a0dfcf0/ensembl-peel.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/4e4858413f40dacae3f47491608f054fa8043f4c01e671d6bc148045e4985674/ensembl-stationery.jpg" data-mid="219484789" border="0"  src="https://freight.cargo.site/w/1000/i/4e4858413f40dacae3f47491608f054fa8043f4c01e671d6bc148045e4985674/ensembl-stationery.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/961f3e8b5328064c4c91a0fcf80e8baaf2f60fe300594e2a233da5f5032a3a12/ensembl-landscape.jpg" data-mid="219484793" border="0"  src="https://freight.cargo.site/w/1000/i/961f3e8b5328064c4c91a0fcf80e8baaf2f60fe300594e2a233da5f5032a3a12/ensembl-landscape.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/a58349d96bdde75bfb650870fd3a9d8e20b18ce5ded04bc138447ee140eeb8e3/ensembl-lemon.jpg" data-mid="219484800" border="0"  src="https://freight.cargo.site/w/1000/i/a58349d96bdde75bfb650870fd3a9d8e20b18ce5ded04bc138447ee140eeb8e3/ensembl-lemon.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/3148f3d100da47185e89368a3ec990aec7cb52cf84ce06a21bf34a61330dde0c/ensembl-stackillos.jpg" data-mid="219484799" border="0"  src="https://freight.cargo.site/w/1000/i/3148f3d100da47185e89368a3ec990aec7cb52cf84ce06a21bf34a61330dde0c/ensembl-stackillos.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/78117623e467f607dd43276aa3a4f929644d79cbb9a26ab49dedd3a84a9155f2/ensembl-website.jpg" data-mid="219484787" border="0"  src="https://freight.cargo.site/w/1000/i/78117623e467f607dd43276aa3a4f929644d79cbb9a26ab49dedd3a84a9155f2/ensembl-website.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Choice in Health Clinic</title>
				
		<link>https://berkeleypoole.com/Choice-in-Health-Clinic</link>

		<pubDate>Wed, 09 Oct 2024 22:28:21 +0000</pubDate>

		<dc:creator>Berkeley Poole </dc:creator>

		<guid isPermaLink="true">https://berkeleypoole.com/Choice-in-Health-Clinic</guid>

		<description>&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/9d86c58ca7ae6ac23bf77192c90baeae10cc78ccc1778259cd46b50cba8f697a/cihc-stickers.jpg" data-mid="219484827" border="0"  src="https://freight.cargo.site/w/1000/i/9d86c58ca7ae6ac23bf77192c90baeae10cc78ccc1778259cd46b50cba8f697a/cihc-stickers.jpg" /&#62;


	CHOICE IN HEALTH CLINIC&#38;nbsp; &#124;&#38;nbsp; REPRODUCTIVE JUSTICEChoice in Health sees deep and unanswered needs when it comes to reproductive justice in our society. Needs for increased access, inclusion, awareness and advocacy.

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Driven by the desire to remove shame, Choice in Health recognizes that abortion is not merely permissible under the law, but an essential, important, positive and powerful.

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Choice in Health focuses on each individual who accesses their services; their personal experience and needs. But the ripple outwards, the impact of those actions, carries weight. Choice in Health continues to push into new frontiers; changing and adapting to new political climates and responding directly to the people they serve. The pregnant people facing a whole host of invisible barriers – and fight to identify and remove them.

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Being informed is being empowered. Knowledge supports agency. Agency supports access. Choice in Health can be –and needs to be – a voice for a movement positioning abortion care as essential healthcare.
	

	SCOPE
Creative DirectionVisual Identity

	COLLABORATORS
Design + Illustrations: Emmi Ojansivu Strategy: Casey Hinton
	

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/79518f1988a265fde6c2693cb7adfa232d0bac9483bc4de11649f701165c6922/cihc-posters-angle.jpg" data-mid="219484833" border="0"  src="https://freight.cargo.site/w/1000/i/79518f1988a265fde6c2693cb7adfa232d0bac9483bc4de11649f701165c6922/cihc-posters-angle.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/75881e97405555b5e3df22512c2e094cdae65daf28a9c43145b11f9983d93d56/cihc-flower.jpg" data-mid="219484834" border="0"  src="https://freight.cargo.site/w/1000/i/75881e97405555b5e3df22512c2e094cdae65daf28a9c43145b11f9983d93d56/cihc-flower.jpg" /&#62;


	VISUAL IDENTITY + ETHOSWorking with Choice in Health Clinic was a beautiful and profound experience. They are an abortion clinic located in downtown Toronto providing their services and advocacy work for decades. This was the opportunity to learn how to best support their work and evolving needs in the changes to care and services in the “post-covid” landscape and the current political landscape. Developing a brand system which speaks to the multi-dimensional care they provide –emotionally, mentally, financially, physically and more. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; As such, we saw the need to infuse the brand with a human touch and rendered illustrations that spoke to the mark of the hand. Communicating the distinct personality of CIHC - one that is a voice and an advocate in the community, one that positions abortion as care, one that holds space for agency and seeks to dismantle oppression to actively include.&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;  CIHC’s tone is approachable, open and compassionate – always meeting people where they are. Illustrating that they’re both healthcare and self-care experts. Their communications are clear and straightforward, imbued with warmth and humanity.


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/35a5fe10cb5bb33f71c086e633a7ae24c1ad84984aba195bda110893a5740ae8/cihc-quote.jpg" data-mid="219484831" border="0"  src="https://freight.cargo.site/w/1000/i/35a5fe10cb5bb33f71c086e633a7ae24c1ad84984aba195bda110893a5740ae8/cihc-quote.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/b7ce60256dffa9a31e22c602df114e69efc3768a15325a577c27a2bed11272fb/cihc-affirmationcards.jpg" data-mid="219484832" border="0"  src="https://freight.cargo.site/w/1000/i/b7ce60256dffa9a31e22c602df114e69efc3768a15325a577c27a2bed11272fb/cihc-affirmationcards.jpg" /&#62;


	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/237dcefd18624c5b51eb44717d019fdbd3261f610c9fadfb1a5612d0efaab6af/cihc-sticker.jpg" data-mid="219484837" border="0"  src="https://freight.cargo.site/w/1000/i/237dcefd18624c5b51eb44717d019fdbd3261f610c9fadfb1a5612d0efaab6af/cihc-sticker.jpg" /&#62;

	TYPEFACES + ILLUSTRATIONSThe selected typefaces have an inky, bold and lived-in quality. Whilst the brand illustrations embody care, calm and comfort. They are inclusive - hinting at human forms, whilst not gendered. All assets are designed to be easily print-ready so they can be produced and shared with ease. 
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/d8f0856cc2375023f4346d67309ad71aaa73c1a87531f8bdeb5fabb22b132f1f/cihc-stationery.jpg" data-mid="219484830" border="0"  src="https://freight.cargo.site/w/1000/i/d8f0856cc2375023f4346d67309ad71aaa73c1a87531f8bdeb5fabb22b132f1f/cihc-stationery.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/d15628c6242e383f96d4feed5162643aa6359a68f3d65d54c1d4a0547a2da0b5/cihc-poster.jpg" data-mid="219484829" border="0"  src="https://freight.cargo.site/w/1000/i/d15628c6242e383f96d4feed5162643aa6359a68f3d65d54c1d4a0547a2da0b5/cihc-poster.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/9680ab54fcb8d174003a2cc4b952311c0257ac241157b320b0ca1dbf39ba44d3/cihc-cardstack.jpg" data-mid="219484828" border="0"  src="https://freight.cargo.site/w/1000/i/9680ab54fcb8d174003a2cc4b952311c0257ac241157b320b0ca1dbf39ba44d3/cihc-cardstack.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/d135b4e9361e2e644ab96671be07532d5ed66e30f54e944a6afa4d36966e7680/cihc-site.jpg" data-mid="219484836" border="0"  src="https://freight.cargo.site/w/1000/i/d135b4e9361e2e644ab96671be07532d5ed66e30f54e944a6afa4d36966e7680/cihc-site.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Ace Hill</title>
				
		<link>https://berkeleypoole.com/Ace-Hill</link>

		<pubDate>Wed, 09 Oct 2024 22:28:24 +0000</pubDate>

		<dc:creator>Berkeley Poole </dc:creator>

		<guid isPermaLink="true">https://berkeleypoole.com/Ace-Hill</guid>

		<description>&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/cce49abfadf5d3ec953d02a4af03484fd0a9f595252c918f1884bc5546ead367/ah-3cans.jpg" data-mid="219484900" border="0"  src="https://freight.cargo.site/w/1000/i/cce49abfadf5d3ec953d02a4af03484fd0a9f595252c918f1884bc5546ead367/ah-3cans.jpg" /&#62;


	ACE HILL&#38;nbsp; &#124;&#38;nbsp; HIGHLY CRUSHABLEAt the inception of Ace Hill the craft beer market was massively oversaturated. There was also such a pervasive look and feel. Every brand had that Americana, folky, “craft” aesthetic. This created such visual clutter with all these brands noisily competing for attention at the point of purchase. I wanted to create a can that felt iconic – both in-hand and on-shelf.


	SCOPE
Creative DirectionVisual Identity
Custom Type
Packaging Design
	COLLABORATORS
Photography: Mark Olson
	

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/140c902cd32466007251d27ef42ae034c0fe4d4a7092d0a1dc4b58df0d626eda/ah-package.jpg" data-mid="219484901" border="0"  src="https://freight.cargo.site/w/1000/i/140c902cd32466007251d27ef42ae034c0fe4d4a7092d0a1dc4b58df0d626eda/ah-package.jpg" /&#62;


	VISUAL IDENTITY + ETHOS I treated the can composition as poster design. Creating a striking hierarchy of information which feels beautiful, elegant and bold - not words you’d typically associate with beer branding. There was an intentionality in this system so that the logo would always be prominent + recognizeable, while background colours + tertiary elements could be easily swapped out to accomodate future SKUs. A visual identity that is evolving and adaptive – like the owners of the young brand. &#38;nbsp;A balance of beauty, modernity and an iconic quality, whilst having the capacity to flex and change as they grew. This system elegantly accomodated the rapid growth of the company from 5 SKUs to 20 (and counting).
	

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/64cab821e0abea5610f15a35ec0695a4dcf3fafdaa9a494acb5cdbc650f52c10/ah-brandguidelines.gif" data-mid="219484898" border="0"  src="https://freight.cargo.site/w/1000/i/64cab821e0abea5610f15a35ec0695a4dcf3fafdaa9a494acb5cdbc650f52c10/ah-brandguidelines.gif" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/34e4595f0acd0bbdff3697f8210e3a24603149f306b6cc603bdf5c6d9f8535f2/ah-coasters.jpg" data-mid="219484873" border="0"  src="https://freight.cargo.site/w/1000/i/34e4595f0acd0bbdff3697f8210e3a24603149f306b6cc603bdf5c6d9f8535f2/ah-coasters.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/19846dec31d0e1e72715daaae79b7314d3839ad38576df445e44d7e4f89cd596/ah-light.jpg" data-mid="219484881" border="0"  src="https://freight.cargo.site/w/1000/i/19846dec31d0e1e72715daaae79b7314d3839ad38576df445e44d7e4f89cd596/ah-light.jpg" /&#62;


	THE LOGOThe “A” is the reduced view of a hill on a landscape. The bold iconic quality of the composition reflects the clean crisp taste of the first brew - the pilsner. 
The logo is the central element in the Ace Hill visual communications.&#38;nbsp;

	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/5d89950fbc72bbebde312e6e68a883d4535a5d67939a7abe76388544dea5818a/ah-row-vert.jpg" data-mid="219484899" border="0"  src="https://freight.cargo.site/w/1000/i/5d89950fbc72bbebde312e6e68a883d4535a5d67939a7abe76388544dea5818a/ah-row-vert.jpg" /&#62;


	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/a420fc8562e89c9f3d0422c7f6da49101d040ebbf450485d847ee778e22e2349/ah-handles.jpg" data-mid="219484880" border="0"  src="https://freight.cargo.site/w/1000/i/a420fc8562e89c9f3d0422c7f6da49101d040ebbf450485d847ee778e22e2349/ah-handles.jpg" /&#62;
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/fb6a70546ec1602873cd56570e1ab86a9c3dfd6166e072e52cfb9f959904b1c4/ah-barrel.jpg" data-mid="219484889" border="0"  src="https://freight.cargo.site/w/1000/i/fb6a70546ec1602873cd56570e1ab86a9c3dfd6166e072e52cfb9f959904b1c4/ah-barrel.jpg" /&#62;

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/81db40d513a1112692aa780aa42e3e3e4943e372c4a235311cb1106d082a114c/ah-wildposting.jpg" data-mid="219484894" border="0"  src="https://freight.cargo.site/w/1000/i/81db40d513a1112692aa780aa42e3e3e4943e372c4a235311cb1106d082a114c/ah-wildposting.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/f6b4be53ffeccb73fb90f59076ddaad7feaeba01593573d1d13c3d7efa1a221d/ah-vanlandscape.jpg" data-mid="219484876" border="0"  src="https://freight.cargo.site/w/1000/i/f6b4be53ffeccb73fb90f59076ddaad7feaeba01593573d1d13c3d7efa1a221d/ah-vanlandscape.jpg" /&#62;


	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/a5351dfc64f6266f34acf0a2413ebcbfa39c46fee5d916be3644175feaf60307/ah-canwater.jpg" data-mid="219484893" border="0"  src="https://freight.cargo.site/w/1000/i/a5351dfc64f6266f34acf0a2413ebcbfa39c46fee5d916be3644175feaf60307/ah-canwater.jpg" /&#62;

	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/bc467bb77fb20e51b21fd9603e8291b87c3ce1a56a417865f6ce8add61679e8d/ah-cans.jpg" data-mid="219484884" border="0"  src="https://freight.cargo.site/w/1000/i/bc467bb77fb20e51b21fd9603e8291b87c3ce1a56a417865f6ce8add61679e8d/ah-cans.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/c782fc7573d67fa6017f5037954710f12f173cc9b690733461062f6d882a594a/ah-cans-skus.jpg" data-mid="219484897" border="0"  src="https://freight.cargo.site/w/1000/i/c782fc7573d67fa6017f5037954710f12f173cc9b690733461062f6d882a594a/ah-cans-skus.jpg" /&#62;


	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/b8a88e35d211845513b8101d3062332984469cf221693dc0b0b90bacfffff671/ah-canwall.jpg" data-mid="219484896" border="0"  src="https://freight.cargo.site/w/1000/i/b8a88e35d211845513b8101d3062332984469cf221693dc0b0b90bacfffff671/ah-canwall.jpg" /&#62;
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/3cedf653c06acc5cbf926bc1e20cf89bf83d95b9142786a1f8fe32ccbd5ea259/ah-grapefruitradler.jpg" data-mid="219484883" border="0"  src="https://freight.cargo.site/w/1000/i/3cedf653c06acc5cbf926bc1e20cf89bf83d95b9142786a1f8fe32ccbd5ea259/ah-grapefruitradler.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Barneys New York</title>
				
		<link>https://berkeleypoole.com/Barneys-New-York</link>

		<pubDate>Wed, 09 Oct 2024 22:28:30 +0000</pubDate>

		<dc:creator>Berkeley Poole </dc:creator>

		<guid isPermaLink="true">https://berkeleypoole.com/Barneys-New-York</guid>

		<description>&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/3aabca0b6953a899eae2fe11e8e743339fd2e00f07b3c8e3fbe0ee1d6b8bb11e/barneys-bag.jpg" data-mid="219484939" border="0"  src="https://freight.cargo.site/w/1000/i/3aabca0b6953a899eae2fe11e8e743339fd2e00f07b3c8e3fbe0ee1d6b8bb11e/barneys-bag.jpg" /&#62;


	BARNEYS NEW YORK&#38;nbsp; &#124;&#38;nbsp; AN ICON, A LEGENDBarneys will forever live in the NYC cultural psyche. A big beautiful luxury retail space – embodying a mix of uptown chic + downtown cool. Situated in the UES, our in-house design team worked alongside a rich roster of collaborators including artists (Alex Katz, Patti Smith), metalworkers, fashion photographers (Juergen Teller, Bruce Weber), the creators of South Park, Stefan Sagmeister, Christie’s Auction House, and many many more. Working on the branding, in-house magazines, campaigns, store windows + events - with this calibre of artistic collaboration - was an immensely invaluable experience.

	
	SCOPE
Art DirectionVisual IdentityPhoto DirectionEditorial
Custom Type


	COLLABORATORSDesign Director: Eddie LeidaDesign Team: Emily Armstrong, Jasmine Faye LamPhotography: Bruce Weber, Juergen Teller, Sharif Hamza, Ilain Rubin, Richard Pierce +&#38;nbsp; more
	

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/8711a27d1230fa7114315e412ff7c85e39cf84e01c17d85af72d178e6404e7ff/barneys-alexkatz.jpg" data-mid="219484947" border="0"  src="https://freight.cargo.site/w/1000/i/8711a27d1230fa7114315e412ff7c85e39cf84e01c17d85af72d178e6404e7ff/barneys-alexkatz.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/2e098653b6f3fb83449586925f2a59a0a3e6e281f19cc96c4b4e202292d516e4/barneys-alexkatz-window2.jpg" data-mid="219484948" border="0"  src="https://freight.cargo.site/w/1000/i/2e098653b6f3fb83449586925f2a59a0a3e6e281f19cc96c4b4e202292d516e4/barneys-alexkatz-window2.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/0e5fc1eb9e8a4cf562416f4dfc0da8bf0f98a4fe88121e3e4547ec083591323e/barneys-alexkatz-window1.jpg" data-mid="219484949" border="0"  src="https://freight.cargo.site/w/1000/i/0e5fc1eb9e8a4cf562416f4dfc0da8bf0f98a4fe88121e3e4547ec083591323e/barneys-alexkatz-window1.jpg" /&#62;


	VISUAL IDENTITY + ETHOSCultivating the Barneys visual ID meant balancing the prestige of a longstanding brand with modernity and cultural awareness. This was done through artful experimentations in custom typography, photography, campaigns and experiential installations. This integration of art + culture in every touchstone of the brand was world-building + ‘rich’ beyond the strictly financial sense.
	

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/a451cfe3684b7629db62020cb94b035892d87ad96b6b9c9df9450036de7136cd/barneys-thewindow-all.gif" data-mid="219484976" border="0"  src="https://freight.cargo.site/w/1000/i/a451cfe3684b7629db62020cb94b035892d87ad96b6b9c9df9450036de7136cd/barneys-thewindow-all.gif" /&#62;

	THE WINDOW&#38;nbsp;‘The Window’ – Barneys’ in-house magazine was a fun weirdo process-driven exploration in creating experimental type and compelling photo direction. The typography wasn’t just “poured out of a can” it was massaged, tweaked, romanced and in-conversation with the imagery.

	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/a75f13beb06c3daddf2d6acf4068d82a144830d688440f031f868c6cca13f6f3/barneys-new.jpg" data-mid="219484940" border="0"  src="https://freight.cargo.site/w/1000/i/a75f13beb06c3daddf2d6acf4068d82a144830d688440f031f868c6cca13f6f3/barneys-new.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/2d4220957a806f52c8ad7cfbd7c77111f6273c150b338f249007b4bbb884c02f/barneys-thewindow.gif" data-mid="219484941" border="0"  src="https://freight.cargo.site/w/1000/i/2d4220957a806f52c8ad7cfbd7c77111f6273c150b338f249007b4bbb884c02f/barneys-thewindow.gif" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/99e8ac89feb2fe489d7ce3138989c43f7c9de56a754eca7304dc103cd6ed93c5/barneys-type.gif" data-mid="219484950" border="0"  src="https://freight.cargo.site/w/1000/i/99e8ac89feb2fe489d7ce3138989c43f7c9de56a754eca7304dc103cd6ed93c5/barneys-type.gif" /&#62;

	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/27c74581877b04b5db66e6270224d0174407296882882f9f7a01ca1f977fd5ad/barneys-hba-1.jpg" data-mid="219484968" border="0"  src="https://freight.cargo.site/w/1000/i/27c74581877b04b5db66e6270224d0174407296882882f9f7a01ca1f977fd5ad/barneys-hba-1.jpg" /&#62;
	STORE WINDOWS&#38;nbsp;Working on the Barneys store windows was truly a fashion girl’s dream come true. They weren’t strictly a matter of configuring static mannequins. The Hood by Air windows featured life-size hyper-real recreations of models from the Paris runway. Complete with bedazzled dental dams and all. For the Baz Luhrman + Catherine Martin holiday windows they featured live figure skaters, ice sculptors and a break-dancing elf.&#38;nbsp; Alex Katz’ installation featured larger than life paintings reflecting the audience of the street passerbys. It was pure fantasy.&#38;nbsp;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/eb2d454f8b8e5b165c16be615906b35e8ef46e323ebc9ab06d59d2cd88575706/barneys-hba.jpg" data-mid="219484951" border="0"  src="https://freight.cargo.site/w/1000/i/eb2d454f8b8e5b165c16be615906b35e8ef46e323ebc9ab06d59d2cd88575706/barneys-hba.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/a687510bb8d08d52d5024d78b61f0a0a9c59fb779e29e1300ea0499d4fbcdb2c/barneys-bazdazzled-windw.jpg" data-mid="219484943" border="0"  src="https://freight.cargo.site/w/1000/i/a687510bb8d08d52d5024d78b61f0a0a9c59fb779e29e1300ea0499d4fbcdb2c/barneys-bazdazzled-windw.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/b03f4a5cb6a5874df45902fb6fc9b2313db65925eb03ed1d9b910a1cffedd06d/barneys-bazdazzled-elf.jpg" data-mid="219484969" border="0"  src="https://freight.cargo.site/w/1000/i/b03f4a5cb6a5874df45902fb6fc9b2313db65925eb03ed1d9b910a1cffedd06d/barneys-bazdazzled-elf.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/ce011aef022f06b6b6cab48b014e383f620d0c5068c736ed3b9265a6a494fed8/barneys-dale.jpg" data-mid="219484971" border="0"  src="https://freight.cargo.site/w/1000/i/ce011aef022f06b6b6cab48b014e383f620d0c5068c736ed3b9265a6a494fed8/barneys-dale.jpg" /&#62;


CAMPAIGNSOur Town,&#38;nbsp;LA Stories, Better Than Ever&#38;nbsp;by Bruce Weber, Hotel Jurgen by Juergen Teller, Bazdazzled by Baz Luhrmann &#38;amp; Catherine Martin – these were just a few of the epic campaigns that I worked on during my time at Barneys. Creating magazines, books, digital + print ads, invites, experiential concepts and more.&#38;nbsp;

	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/d9ff026aa32abc0c1267e2ef6ea16458e3ae6d0f9cc7a161e25d843d41c52a5f/barneys-betterthanever-cover.jpg" data-mid="219484979" border="0"  src="https://freight.cargo.site/w/1000/i/d9ff026aa32abc0c1267e2ef6ea16458e3ae6d0f9cc7a161e25d843d41c52a5f/barneys-betterthanever-cover.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/173a30212ee0fd96e76540f05da84e6d8481cd1eac03c220785c30da595b2572/barneys-betterthanever.gif" data-mid="219484974" border="0"  src="https://freight.cargo.site/w/1000/i/173a30212ee0fd96e76540f05da84e6d8481cd1eac03c220785c30da595b2572/barneys-betterthanever.gif" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/b3d52f1a023ffc2dc7d628aca414f9b18af49cc4cef6df70cbb95772bffffc71/barneys-ourtown.jpg" data-mid="219484962" border="0"  src="https://freight.cargo.site/w/1000/i/b3d52f1a023ffc2dc7d628aca414f9b18af49cc4cef6df70cbb95772bffffc71/barneys-ourtown.jpg" /&#62;&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/ade8f127154e3d293931dc9b849b60e5cc54d4a0a30ae0069aad4b4132cb0ddf/barneys-ourtowncollateral.jpg" data-mid="219484963" border="0"  src="https://freight.cargo.site/w/1000/i/ade8f127154e3d293931dc9b849b60e5cc54d4a0a30ae0069aad4b4132cb0ddf/barneys-ourtowncollateral.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/670b8dfd48f579499b14cb44f001a0dd12d84dfc01c2ce80047b54f8fcb036b0/barneys-ot-model.jpg" data-mid="219484966" border="0"  src="https://freight.cargo.site/w/1000/i/670b8dfd48f579499b14cb44f001a0dd12d84dfc01c2ce80047b54f8fcb036b0/barneys-ot-model.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/d0c11275ab2487e99f85d7a67aa08b43133ef26f7f0cc9cc6bb26ba798ea3710/barneys-ot-patti.jpg" data-mid="219484978" border="0"  src="https://freight.cargo.site/w/1000/i/d0c11275ab2487e99f85d7a67aa08b43133ef26f7f0cc9cc6bb26ba798ea3710/barneys-ot-patti.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/9f472acad60854342b766654a4a1e6ab99cc608998c4a8f16fc8c717fba5a3f2/barneys-ot-book.gif" data-mid="219484972" border="0"  src="https://freight.cargo.site/w/1000/i/9f472acad60854342b766654a4a1e6ab99cc608998c4a8f16fc8c717fba5a3f2/barneys-ot-book.gif" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/b350e5aaf27eff65954f060459d2a03c65f5830f2e0559e45cf8a32628171eac/barneys-LAstories.gif" data-mid="219484973" border="0"  src="https://freight.cargo.site/w/1000/i/b350e5aaf27eff65954f060459d2a03c65f5830f2e0559e45cf8a32628171eac/barneys-LAstories.gif" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/97f08e498fbf082cdd610a7ff81b1be8484feb602b420741ac8ec4fb487c16a7/barneys-lbj.jpg" data-mid="219484954" border="0"  src="https://freight.cargo.site/w/1000/i/97f08e498fbf082cdd610a7ff81b1be8484feb602b420741ac8ec4fb487c16a7/barneys-lbj.jpg" /&#62;&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/8d06750d17a598950650357513edceb0436da8b4dbe8b02f1382fb9d98e72f8e/barneys-juergen.gif" data-mid="219484977" border="0"  src="https://freight.cargo.site/w/1000/i/8d06750d17a598950650357513edceb0436da8b4dbe8b02f1382fb9d98e72f8e/barneys-juergen.gif" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/81b3dcda4ac16f55bd65a5c898e2b0145ede4a194faeb4cf11bbc5fc8e9e9f39/barneys-bazdazzled-gold.jpg" data-mid="219484944" border="0"  src="https://freight.cargo.site/w/1000/i/81b3dcda4ac16f55bd65a5c898e2b0145ede4a194faeb4cf11bbc5fc8e9e9f39/barneys-bazdazzled-gold.jpg" /&#62;


	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/7da857ed23ba5c91112735fe77e5ce403d3e95c7e6cfd51ef9da730c6e61f47c/barneys-bazdazzled-invite.jpg" data-mid="219484942" border="0"  src="https://freight.cargo.site/w/1000/i/7da857ed23ba5c91112735fe77e5ce403d3e95c7e6cfd51ef9da730c6e61f47c/barneys-bazdazzled-invite.jpg" /&#62;
	&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/7be21aaa2bdb8dcb24d8cb537094439ff045cf3856f27c19a28d6255664fe12c/barneys-isabel.jpg" data-mid="219484955" border="0"  src="https://freight.cargo.site/w/1000/i/7be21aaa2bdb8dcb24d8cb537094439ff045cf3856f27c19a28d6255664fe12c/barneys-isabel.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Adult</title>
				
		<link>https://berkeleypoole.com/Adult</link>

		<pubDate>Wed, 09 Oct 2024 22:28:37 +0000</pubDate>

		<dc:creator>Berkeley Poole </dc:creator>

		<guid isPermaLink="true">https://berkeleypoole.com/Adult</guid>

		<description>&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/4157bd509d692a42b179f7b2d54ecafe82c250865fa8895e473ce005759688ba/Adult-2issues.jpg" data-mid="219485019" border="0"  src="https://freight.cargo.site/w/1000/i/4157bd509d692a42b179f7b2d54ecafe82c250865fa8895e473ce005759688ba/Adult-2issues.jpg" /&#62;


	ADULT&#38;nbsp; &#124;&#38;nbsp; NEW EROTICSIn 2013, feeling a little disillusioned by the vascuousness of working in the fashion industry, Sarah Nicole Prickett and I founded and self-published an erotics magazine. Adult was born. It is the magazine you take to bed. Engaging with intimately – discovering new and different dimensions with each read. Explorations in desire in ways that are&#38;nbsp;felt.&#38;nbsp;

	
	SCOPE
Creative DirectionVisual IdentityPhoto DirectionEditorialCustom Type
	COLLABORATORS
Editor-in-Chief: Sarah Nicole Prickett Assistant Editor: Lauren FestaManaging Editor: Soraya KingWeb Editor: Ana Cecilia Alvarez Web Features Editor: Raillan BrooksEditorial Assistant: Chayenne Mia&#38;nbsp; Photographers: John Edmonds, Henrik Purienne, Allyson Anne Lamb, Natasha Gornik, Sam Evans-Butler, Quentin Jones and more.
	

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/db2b89568e9ba2a34b24c7dfec0b95f111acaf3e55b027e58191688442ee1fec/adult-emojis.jpg" data-mid="219485043" border="0"  src="https://freight.cargo.site/w/1000/i/db2b89568e9ba2a34b24c7dfec0b95f111acaf3e55b027e58191688442ee1fec/adult-emojis.jpg" /&#62;


	VISUAL IDENTITY + ETHOSWe showed eroticism the way we knew it – with intimacy, vulnerbility and through a multiplicity of perspectives. Pin-ups + porn felt so one-dimensional, male gaze-y and frankly... not hot. No subjects were off-limits and features ranged from&#38;nbsp; psychics to satanists, first experiences to how dildos are made, watching friends masturbate and more. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;  &#38;nbsp; 
The visual language - in stark contrast to the austerity of fashion mags - is layered, visually tactile, gestural, messy. It’s the magazine that wants to be touched + held. 

	
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/d5795dd7dc506371ca408725aef0d2befef9803786293b0e5c29054f23c685d7/adult-iss1.gif" data-mid="219485022" border="0"  src="https://freight.cargo.site/w/1000/i/d5795dd7dc506371ca408725aef0d2befef9803786293b0e5c29054f23c685d7/adult-iss1.gif" /&#62;
Adult Issue One &#124; A World in Us &#38;nbsp;

&#60;img width="4556" height="3038" width_o="4556" height_o="3038" data-src="https://freight.cargo.site/t/original/i/7690658fe5717d65e4759ada273527e92c8d3c0d0c0bcfd1e4609b55ff9674a2/mag-adult-iss1-11.png" data-mid="219485023" border="0"  src="https://freight.cargo.site/w/1000/i/7690658fe5717d65e4759ada273527e92c8d3c0d0c0bcfd1e4609b55ff9674a2/mag-adult-iss1-11.png" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/ee445a7305b571d85444a312697d22b9aafaf5bbfd27dcef6820f005c079b9c6/adult-poem.jpg" data-mid="219485036" border="0"  src="https://freight.cargo.site/w/1000/i/ee445a7305b571d85444a312697d22b9aafaf5bbfd27dcef6820f005c079b9c6/adult-poem.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/4f4fcfa11ea72023f52fafab8b56e4be9b4a1d10308279cf83cc3484bfa3374f/adult-oxen.jpg" data-mid="219485037" border="0"  src="https://freight.cargo.site/w/1000/i/4f4fcfa11ea72023f52fafab8b56e4be9b4a1d10308279cf83cc3484bfa3374f/adult-oxen.jpg" /&#62;


&#60;img width="4556" height="3038" width_o="4556" height_o="3038" data-src="https://freight.cargo.site/t/original/i/86132d412a94f189c8a06a8674e0f61d88e1af2a3371de423bf0e4e2bd80f8a2/mag-adult-iss1-15.png" data-mid="219485024" border="0"  src="https://freight.cargo.site/w/1000/i/86132d412a94f189c8a06a8674e0f61d88e1af2a3371de423bf0e4e2bd80f8a2/mag-adult-iss1-15.png" /&#62;


Welcome to the desert of the corporeal. We’ll be your mirage.

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/97c8aa1e3cb8ed68e73c518e0c8b1edc33902cdb520c25c3a038a0716192a0d9/adult-mag.gif" data-mid="219485015" border="0"  src="https://freight.cargo.site/w/1000/i/97c8aa1e3cb8ed68e73c518e0c8b1edc33902cdb520c25c3a038a0716192a0d9/adult-mag.gif" /&#62;Adult Issue Two &#124; Rigor of Beauty
&#60;img width="4556" height="3038" width_o="4556" height_o="3038" data-src="https://freight.cargo.site/t/original/i/ac5fe57d555172d2a6765b1c107c896313a448f4c70b5f7185eac09a21fa8877/mag-adult-4.png" data-mid="219485025" border="0"  src="https://freight.cargo.site/w/1000/i/ac5fe57d555172d2a6765b1c107c896313a448f4c70b5f7185eac09a21fa8877/mag-adult-4.png" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/86aec289ea734e51a60e89e3142f3b3e28bb0df43d7dd1f62dff05dcd5159ede/adult-sam.jpg" data-mid="219485033" border="0"  src="https://freight.cargo.site/w/1000/i/86aec289ea734e51a60e89e3142f3b3e28bb0df43d7dd1f62dff05dcd5159ede/adult-sam.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/3acf1cccd31f5e7bc59ee62c2235a93897b8fffdefad4826cbebbfdc40e8acbc/adult-comic.jpg" data-mid="219485034" border="0"  src="https://freight.cargo.site/w/1000/i/3acf1cccd31f5e7bc59ee62c2235a93897b8fffdefad4826cbebbfdc40e8acbc/adult-comic.jpg" /&#62;


&#60;img width="4556" height="3038" width_o="4556" height_o="3038" data-src="https://freight.cargo.site/t/original/i/6a7a3edfd2ea86d263a1954919d11d3b076ce1978a3aa913f9741b81516c2c28/mag-adult-5.png" data-mid="219485027" border="0"  src="https://freight.cargo.site/w/1000/i/6a7a3edfd2ea86d263a1954919d11d3b076ce1978a3aa913f9741b81516c2c28/mag-adult-5.png" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/f87859ee59f69979a1e56985576873f018587f7abdc2e68b383b6488d07250ab/adult-john.jpg" data-mid="219485035" border="0"  src="https://freight.cargo.site/w/1000/i/f87859ee59f69979a1e56985576873f018587f7abdc2e68b383b6488d07250ab/adult-john.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/fdba7e377bf9e025e09c9de9e8a03853fc15a376b2bacd98fa61d2254a3c1e37/adult-cecily-2.jpg" data-mid="219485041" border="0"  src="https://freight.cargo.site/w/1000/i/fdba7e377bf9e025e09c9de9e8a03853fc15a376b2bacd98fa61d2254a3c1e37/adult-cecily-2.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/5a7b0dcec7703bb97591a2a5a15ca378a671300d0817df456e4f0ce022472bfd/adult-cecily.jpg" data-mid="219485042" border="0"  src="https://freight.cargo.site/w/1000/i/5a7b0dcec7703bb97591a2a5a15ca378a671300d0817df456e4f0ce022472bfd/adult-cecily.jpg" /&#62;


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/ec3f80b84091db1f717a9a535056ddc3f05f0c51a161e4d66201e1bb4243b8fb/adult-satanists.jpg" data-mid="219485044" border="0"  src="https://freight.cargo.site/w/1000/i/ec3f80b84091db1f717a9a535056ddc3f05f0c51a161e4d66201e1bb4243b8fb/adult-satanists.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/422d3b481f7615ff2ba94db4d57c2476d8eabe3b9964eddd5ffb46091871dc0a/Adult-dazed.png" data-mid="219485011" border="0"  src="https://freight.cargo.site/w/1000/i/422d3b481f7615ff2ba94db4d57c2476d8eabe3b9964eddd5ffb46091871dc0a/Adult-dazed.png" /&#62;
Adult featured on the Dazed Top 100


&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/a50ec1558eff943d5e7ee34eae632d44d74cd197a29008c356a3688305c4a1d5/adult-web1.jpg" data-mid="219485016" border="0"  src="https://freight.cargo.site/w/1000/i/a50ec1558eff943d5e7ee34eae632d44d74cd197a29008c356a3688305c4a1d5/adult-web1.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/5d8f0c61eb32c9a91aaec9b4992ca7d3f25dc7f8a85a1f5e0b2ece85a05fcf41/adult-web2.jpg" data-mid="219485017" border="0"  src="https://freight.cargo.site/w/1000/i/5d8f0c61eb32c9a91aaec9b4992ca7d3f25dc7f8a85a1f5e0b2ece85a05fcf41/adult-web2.jpg" /&#62;
&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/b701bee7011450ed330e0f3b69d9343caa925aa9c07cb72efe795dfbad1180bb/adult-web3.jpg" data-mid="219485018" border="0"  src="https://freight.cargo.site/w/1000/i/b701bee7011450ed330e0f3b69d9343caa925aa9c07cb72efe795dfbad1180bb/adult-web3.jpg" /&#62;

&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/73e94a1fc4f5e3187aa2fd255c980687e6e8978bcf008ee504b763c63e13bd4d/adult-flesh.jpg" data-mid="219485038" border="0"  src="https://freight.cargo.site/w/1000/i/73e94a1fc4f5e3187aa2fd255c980687e6e8978bcf008ee504b763c63e13bd4d/adult-flesh.jpg" /&#62;</description>
		
	</item>
		
	</channel>
</rss>