Berkeley is a Creative Director specializing in strategy-led holistic branding. Working across diverse sectors and mediums, her work is internationally recognized and awarded. From concept through to execution and implementation, Berkeley leads teams to create successful, boundary-pushing and thought-provoking brands and campaigns.

With over ten years of creative direction and design experience, Berkeley's focus is on large scale brandĀ development. Most recently at Toronto-based studio Whitman Emorson, after she built a portfolio of iconic cannabis brands at Tokyo Smoke (Van der Pop, Doja, Maitri) as VP & Creative Director. Previously, she held roles at Barneys New York, Laird & Partners, V Magazine and Visionaire, working on brands ranging from Karl Lagerfeld to Calvin Klein, Ace Hill to SSENSE.

Berkeley is also a leader, public speaker and mentor in the creative space. She has spoken at the RGD Design Thinkers conference, HXOUSE, IDS, George Brown College's School of Design, Atomicon, The Kit Connect Conference, YorkU, OCADU and more. She is committed to investing her energy in mentoring designers and young creatives.

She has also been featured in VOGUE, The New York Times, Dazed, Flare, Clio Creators, Toronto Life, and Complex.


  • Creative Direction
  • Branding
  • Experiential
  • Creative Content
  • Editorial Design
  • Book Design
  • Motion
  • Packaging
  • Retail
  • Type Design