CREATIVE DIRECTION

⋆.*☾ ABOUT ⋆｡𖦹°⭒˚｡⋆

Jems

Condoms, Sex

FT-20-22

Tokyo Smoke

Weed

FT-16-20

Terpene Worlds

Trippy, Weed

FT-18-19

Tokyo Smoke Campaigns

Education, Weed

FT-17-20

Ensembl

Cooking, Gathering

FT-20-21

Choice in Health Clinic

Reproductive Rights

FT-20-20

Ace Hill

Beer

FR-16-20

Barneys New York

Fashion, Luxury

FT-14-16

Adult

Erotics, Sex

FR-13-15

Eons

Adaptogens, Shrooms

FT-21-22

Visionaire Forever

Art, Fashion, Luxury

FT-12-13

V Magazine

Fashion

FT-12-13

TALKS, TEACHINGS & PLAYSHOPS

True Nature: Earthworks Art Therapy
Pleasure Principles
Applied Arts Design Awards
On Self-Advocacy & Resiliance
Creative Solutions to Intractable Limits
York Alumni Talk
Designing for an Equitable Future
Creativity in a Highly Regulated Space
IWD: Creative Women
Design High: The Creative’s Role
Badass Women in Design

All works © Berkeley Poole 2024

BERKELEY POOLE
CREATIVE DIRECTION & DESIGN

⋆.*☾ ABOUT ⋆｡𖦹°⭒˚｡⋆

SELECT WORKS

RAW DOG REVOLUTION
A playful & aware visual identity,
ethos & strategy to make condoms - sexy.

JEMS

HIGH DESIGN
Setting the precedent for cannabis
branding by artfully & educationally
subverting shame & stigma.

TOKYO SMOKE

NESTING INSTINCTS
An elevated visual identity
& photo direction for
ingeniously inventive cookware.

ENSEMBL

REPRODUCTIVE JUSTICE
A tactile & emotive identity
recognizing the humanity &
empowerment of abortion services.

CHOICE IN HEALTH CLINIC

HIGHLY CRUSHABLE
Highly coveted, highly iconic
– the branding & visual identity
to redefine beer branding.

ACE HILL

AN ICON, A LEGEND
Campaigns, custom type &
experiential for one of the world’s
most storied luxury retail spaces.

BARNEYS NEW YORK

NEW EROTICS
A magazine, a website, a portal –
into new definitions of
erotics & the sensual self.

ADULT