︎
BERKELEY POOLE

CREATIVE DIRECTION 
⋆.*☾ ABOUT ⋆。𖦹°⭒˚。⋆

Jems

Condoms, Sex  

FT-20-22


Tokyo Smoke

Weed

FT-16-20


Terpene Worlds

Trippy, Weed

FT-18-19


Tokyo Smoke Campaigns

Education, Weed

FT-17-20


Ensembl

Cooking, Gathering

FT-20-21


Choice in Health Clinic

Reproductive Rights
FT-20-20


Ace Hill
Beer 
FR-16-20


Barneys New York
Fashion, Luxury 
FT-14-16


Adult

Erotics, Sex

FR-13-15


Eons
Adaptogens, Shrooms
FT-21-22


Visionaire Forever

Art, Fashion, Luxury

FT-12-13


V Magazine

Fashion  

FT-12-13



TALKS, TEACHINGS & PLAYSHOPS

True Nature: Earthworks Art Therapy
Pleasure Principles
Applied Arts Design Awards
On Self-Advocacy & Resiliance
Creative Solutions to Intractable Limits
York Alumni Talk
Designing for an Equitable Future
Creativity in a Highly Regulated Space
IWD: Creative Women
Design High: The Creative’s Role
Badass Women in Design


All works © Berkeley Poole 2024


BERKELEY POOLE
 CREATIVE DIRECTION & DESIGN

⋆.*☾ ABOUT ⋆。𖦹°⭒˚。⋆

SELECT WORKS



RAW DOG REVOLUTION
A playful & aware visual identity,
ethos & strategy to make condoms - sexy.

JEMS





HIGH DESIGN
Setting the precedent for cannabis
branding by artfully & educationally
subverting shame & stigma.

TOKYO SMOKE





NESTING INSTINCTS
An elevated visual identity
& photo direction for
ingeniously inventive cookware.

ENSEMBL





REPRODUCTIVE JUSTICE
A tactile & emotive identity
recognizing the humanity &
empowerment of abortion services.

CHOICE IN HEALTH CLINIC





HIGHLY CRUSHABLE 
Highly coveted, highly iconic
– the branding & visual identity
to redefine beer branding.

ACE HILL






AN ICON, A LEGEND
Campaigns, custom type &
experiential for one of the world’s
most storied luxury retail spaces.

BARNEYS NEW YORK





NEW EROTICS
A magazine, a website, a portal – 
into new definitions of
erotics & the sensual self.

ADULT