TERPENE WORLDS  |  TURN ON, TUNE IN

For every other cannabis brand, the approach to visualizing terpenes is the same. Antiqued 1800s-esque botanical drawings and a written description of the terpene properties. Terpenes are the naturally occurring chemical compounds found in plants and they’re responsible for the aromas, flavours, and even colors associated with various types of vegetation. In terms of cannabis, terpenes are what make certain strains smell or taste different from others and they can work in synergy with cannabinoids and cannabis plant compounds to produce enhance the psychoactive effects. As such, these visuals incite a visceral reaction to indicate the smells, flavours, textures and experience that each profile elicits. Immersing the viewer in a multi-sensorial world.



SCOPE
Visual + Audio Direction
COLLABORATORS
Tokyo Smoke Design Team







CONCEPT

Each terpene world draws out a synesthesic response. Abstract landscapes with integrated representational elements speak to the spectrum of experiences you can have with terpenes and cannabis varietals.
               Ethereal lavender and mint bushes flow through the valleys of a chill + placid lake (the purple-toned video above) illustrating the calming, balancing and inflammation-reducing effects of Linalool.  
               The refreshing, vital and bronchodilating nature of Pinene (shown below) is seen in the undulating hills. 
          The pain and stress relief that comes from Myrcene (also commonly found in thyme and lemongrass) induces a cozy and lush feeling.
               You can feel the citrusy-freshness, invigorating and mood-boosting properties of Limonene
               Caryophyllene boosts CBD effects and brings about pain and anxiety relief with a relieving and comforting quality.