TERPENE WORLDS | TURN ON, TUNE IN
For every other cannabis brand, the approach to visualizing terpenes is the same. Antiqued 1800s-esque botanical drawings and a written description of the terpene properties. Terpenes are the naturally occurring chemical compounds found in plants and they’re responsible for the aromas, flavours, and even colors associated with various types of vegetation. In terms of cannabis, terpenes are what make certain strains smell or taste different from others and they can work in synergy with cannabinoids and cannabis plant compounds to produce enhance the psychoactive effects. As such, these visuals incite a visceral reaction to indicate the smells, flavours, textures and experience that each profile elicits. Immersing the viewer in a multi-sensorial world.
SCOPE
Visual + Audio Direction
Visual + Audio Direction
COLLABORATORS
Tokyo Smoke Design Team
Tokyo Smoke Design Team
CONCEPT
Each terpene world draws out a synesthesic response. Abstract landscapes with integrated representational elements speak to the spectrum of experiences you can have with terpenes and cannabis varietals.