Design High: The Creative’s Role in New (and Regulated) Sectors
IDS Vancouver
Speaker
[Excerpt below is from Azure Magazine’s “5 Must-Attend Talks at IDS Vancouver”]
The recent legalization of cannabis in Canada has unleashed a whole gamut of business opportunities – especially for designers! Creatives now have an entirely new realm where they can introduce a fresh, modern, sophisticated perspective. Sure, this is a tightly regulated sector, but that doesn’t mean that ingenuity must suffer.
This talk will uncover how to utilize design as a tool to tell a brand’s story in highly governed environments. Moderated by Elizabeth Pagliacolo, AZURE Executive Editor, the discussion features Berkeley Poole, VP and Creative Director of cannabis trailblazer Tokyo Smoke. She’ll take it back to the basics and discuss how to integrate the five senses into a brand’s brick and mortar and product offerings in order to effectively connect with consumers while adhering to rules and regs.