ENSEMBL | NESTING INSTINCTS

Born in a small kitchen, Ensembl is inspired by a big idea: The things we own should serve us well. They should fit into our lives and enhance our experiences. With its debut collection of high-performance highly-stackable kitchenware, Ensembl has set the tone for its future, reimagining familiar products for modern life.

SCOPE
Creative Direction
Visual Identity
Photo Direction

COLLABORATORS
Design: Laura Soper
Strategy: Casey Hinton
Photography: Nathan Lang
Still Life Styling: Zacharie Lavertu
Production: Rodeo Production

BRAND ETHOS

For the visual identity and photo direction I saw Ensembl as truly distinctive from their traditional, stodgey and elitist cookware competitiors. This is cookware for the true at-home chef. One who enjoys the creativity of the process, who loves gathering + entertaining. One who embraces the beauty, messiness and joy of cooking. As such, we see the cookware mixed in with elements of everyday life - ingredients, housekeys, children’s toys, smears of oil + sauce, etc.
There is a visceral quality - with food textures and shapes - their visual tactility communicated through the imagery. This is food deconstructed, reassembled + rethought. Presenting food + recipes anew – further illustrating that Ensembl has rethought + innovated cookware, cooking and our relationship to food.
As Ensembl evolves, it will continue to build a reputation for original, imaginative and enduring design, and a unique capacity to improve everyday life.