ENSEMBL | NESTING INSTINCTS
Born in a small kitchen, Ensembl is inspired by a big idea: The things we own should serve us well. They should fit into our lives and enhance our experiences. With its debut collection of high-performance highly-stackable kitchenware, Ensembl has set the tone for its future, reimagining familiar products for modern life.
SCOPE
Creative Direction
Visual Identity
Photo Direction
Creative Direction
Visual Identity
Photo Direction
COLLABORATORS
Design: Laura Soper
Strategy: Casey Hinton
Photography: Nathan Lang
Still Life Styling: Zacharie Lavertu
Production: Rodeo Production
Design: Laura Soper
Strategy: Casey Hinton
Photography: Nathan Lang
Still Life Styling: Zacharie Lavertu
Production: Rodeo Production
BRAND ETHOSFor the visual identity and photo direction I saw Ensembl as truly distinctive from their traditional, stodgey and elitist cookware competitiors. This is cookware for the true at-home chef. One who enjoys the creativity of the process, who loves gathering + entertaining. One who embraces the beauty, messiness and joy of cooking. As such, we see the cookware mixed in with elements of everyday life - ingredients, housekeys, children’s toys, smears of oil + sauce, etc.