York Alumni Talk


York University


Speaker Series




SYNOPSIS

Selected as a guest speaker at York University - speaking with the BDES students on my experiences creating the branding for Tokyo Smoke, working at Barneys New York and Adult magazine and more.
             Was also a featured alumni in the York University magazine. Excerpt below:
            Her resume reads like the plot points of a Lauren Weisberger novel – think “Canadian design up-and-comer takes New York City’s creative scene by storm.” And as is the case for literature’s most beloved heroines, the journey to career success for York grad Berkeley Poole (BDes ’10), albeit swift, wasn’t entirely without its obstacles... The Toronto native’s enviable CV also includes stints at MTV Canada; V, Visionaire and V Man magazines; and New York ad agency Laird + Partners, where she handled design and branding for fashion icon Karl Lagerfeld.