CREATIVE DIRECTION

⋆.*☾ ABOUT ⋆｡𖦹°⭒˚｡⋆

Jems

Condoms, Sex

FT-20-22

Tokyo Smoke

Weed

FT-16-20

Terpene Worlds

Trippy, Weed

FT-18-19

Tokyo Smoke Campaigns

Education, Weed

FT-17-20

Ensembl

Cooking, Gathering

FT-20-21

Choice in Health Clinic

Reproductive Rights

FT-20-20

Ace Hill

Beer

FR-16-20

Barneys New York

Fashion, Luxury

FT-14-16

Adult

Erotics, Sex

FR-13-15

Eons

Adaptogens, Shrooms

FT-21-22

Visionaire Forever

Art, Fashion, Luxury

FT-12-13

V Magazine

Fashion

FT-12-13

TALKS, TEACHINGS & PLAYSHOPS

True Nature: Earthworks Art Therapy
Pleasure Principles
Applied Arts Design Awards
On Self-Advocacy & Resiliance
Creative Solutions to Intractable Limits
York Alumni Talk
Designing for an Equitable Future
Creativity in a Highly Regulated Space
IWD: Creative Women
Design High: The Creative’s Role
Badass Women in Design

All works © Berkeley Poole 2024

BERKELEY POOLE
CREATIVE DIRECTION & DESIGN

⋆.*☾ ABOUT ⋆｡𖦹°⭒˚｡⋆

Badass Women in Design

OCADU

Speaker

Selected as a speaker and dubbed a “badass woman in design” by OCADU ;) Gave a talk on my career dating back to my education at York University and Bauhaus University in Weimar, Germany before taking on roles at Barneys New York, V Magazine, Visionaire, Laird + Partners (working on Karl Lagerfeld and Calvin Klein), and MTV. Also spoke about the creation of Adult Magazine. Then my experiences at Tokyo Smoke as VP & Creative Director, reimagining the visual language surrounding cannabis. Working across print, digital, video, experiential, and product, she creates functional and beautiful designs rooted in conceptual, clever, and strategic thought.

This concluded in a discussion around portfolio development, what employer’s are looking for, and how to fine-tune your CV.

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